News

CrossFit Announces Partnerships with Jocko GO and Jocko MÖLK

CrossFit announced a new partnership with JOCKO FUEL that will see the brand’s JOCKO GO become the Official Energy Drink of the CrossFit Games and its JOCKO MÖLK as the Official Ready-to-Drink Protein Shake of the CrossFit Games. 

Little Saints Introduces St. Mezcal, Their First Non-Alcoholic Spirit

Little Saints, the only mocktail brand to combine Reishi mushrooms, CBD and terpenes in their ingredients –a formula expertly crafted by a food scientist, environmentalist, and a shaman– expands their non-alcoholic offerings with the release of St. Mezcal.

Ocean Spray and Absolut to Launch Vodka-Cranberry RTD

From the land of Cran-Grape comes… Cran-Vodka? Absolut and Ocean Spray are teaming up to launch Vodka-Cranberry Range, a ready-to-drink (RTD) line coming early 2024, a press release announced today.

Taste Radio: Be More Patient To Be Less Wrong. It’s A Hella Good Strategy.

Eddie Simeon, the co-founder of fast-growing mixer, bitters and soda brand Hella Cocktail Co., spoke about how the company has consistently pursued a thoughtful, and occasionally unorthodox, growth strategy that prioritizes strong unit economics and profitability, the synergistic relationship with its primary investor and how Hella’s three-founder team has been the backbone of its success.

Electrolit Announced as SDCCU OC Marathon Running Festival’s Official Hydration Partner

Electrolit – the preferred, premium hydration beverage made from pharmaceutical quality grade ingredients – is debuting as the official hydration partner of the SDCCU OC Marathon Running Festival. Electrolit is excited to bring scientifically formulated hydration to runners throughout the weekend at various activation and hydration points around the courses.