O2 Recovery Is Now O2 Hydration
CrossFit-focused O2 Recovery drink is now rebranding as O2 HYDRATION to raise awareness around healthier, better-performing options in the sugar-fueled sports drink market.
News
After “Forbidden,” Will More Female Bourbon Distillers Follow Marianne Eaves?
Master Distiller Marianne Eaves has carved out a career in the often male-dominated whiskey industry as not only a commodity for blending innovative spirits but as a tastemaker for craft distillers.
REDCON1 Hires Bang Energy’s Ex-COO Gene Bukovi, Chief Growth & Operations Officer
REDCON1 is thrilled to announce the addition of Gene Bukovi. REDCON1 is about being at the Highest State of Readiness, and Gene is no different.
Distribution: Recess’ 5K Store Expansion Deepens Platform Strategy
Recess’ move to the mainstream is big on Mood. On Wednesday, the relaxation platform brand announced its largest expansion into conventional retail to-date, bringing its non-CBD Mood line, new Mocktail offerings and Mood stick packs to 5,000 new doors across the country.
Beam Suntory: Sales Up in H1 2023; Slowdown in U.S.
Beam Suntory reported a 10% rise in net sales for the first half of 2023, driven by ready-to-drink (RTD) brands and the company’s premiumization strategy, but nevertheless did face performance struggles in North America.
Laird Superfood Launches New Limited-Edition Pumpkin Spice Creamer
Laird Superfood, Inc. (NYSE American: LSF), the leader and pioneer functional plant-based creamer brand, has announced its fall lineup of seasonal products, featuring the much-anticipated return of fan-favorite Pumpkin Spice.
It’s 8:20 Somewhere: Cannabis Industry Groups Promote THC Bevs Holiday
In a push to grow awareness for the infused beverage category, the Cannabis Beverage Association (CBA) and the Cannabis Media Council (CMC) are ringing in what they hope will become an annual THC tradition: “820”, aka National Drink Cannabis Day.
Bizzy Cold Brew Welcomes New CFO Ryan Bennett, Formerly of Talenti Gelato
Bizzy Cold Brew, maker of the only 18-hour, slow-brewed cold brew available in ready-to-drink bottles, grounds and eco-friendly brew bags, is thrilled to announce the appointment of Ryan Bennett as the company's new Chief Financial Officer (CFO).
Renowned Mixologist Marlo Gamora Joins Lo-Fi Aperitifs as New York Brand Ambassador
Award-winning mixologist Marlo Gamora has joined Lo-Fi Aperitifs as the New York Brand Ambassador. In his role, Gamora will be responsible for driving brand affinity with key influential bartenders and distributor partners through education in key markets.
Rod & Hammer’s Unveils Six Year Single Barrel Bourbon
Rod & Hammer, the California coastal distillery celebrated for its exceptional spirits, is thrilled to introduce its latest limited release, a Six Year Single Barrel Bourbon.
G&I Spirit Group and Rob Floyd Entertainment Announce New Partnership
G&I Spirit Group, a leading producer of super-premium spirits, and Rob Floyd Entertainment, a global mixology practice, have announced a new partnership to create and deliver innovative and immersive cocktail events and programs.
Wolf Spirit Launches Mr. Pickles Pacific Northwest Gin
Eugene, Oregon’s original heavy metal distillery Wolf Spirit, proudly announces the launch of Mr. Pickles Pacific Northwest Gin. Named for Master Distiller Ben Green’s pit bull rescue pup, Mr. Pickles is a smooth, premium international style gin that reflects the personality of the distillery’s gregarious mascot and Oregon’s majestic mountains.
Breckenridge Distillery Announces New and Expanded Partnership with the Denver Broncos
Breckenridge Distillery, the ‘World’s Highest Distillery’ one of the most awarded craft distilleries in the U.S., and the official bourbon of the Denver Broncos, announced two new limited-edition Back-to-Back Broncos Bourbon Blends, the third commemorative Broncos Bourbon Blends of the series collaboration.
Brugal Unveils Limited-Edition Rum Collection, Colección Visionaria
Born from the passion of five generations of Maestros Roneros and more than 135 years of rum mastery, Dominican ultra-premium rum brand, Brugal, unveils the first edition of a limited-edition sipping rum collection, Colección Visionaria.