The HOLE Story Behind Buena Vida Tequila
The latest player in the ultra-premium tequila space, Buena Vida Tequila, has been the talk of Summer 2023 so far.
News
Pepsi Launches #BetterWithPepsi Campaign Ahead of National Rum Month
Ahead of National Rum Month, Pepsi proudly raises a glass to its bold future and invites consumers to elevate their cocktail game by experiencing how rum is #BetterWithPepsi.
Cooler Screens and Vita Coco Partner To Position Vita Coco As ‘Hangover’ Recovery Solution
Retail media technology leader, Cooler Screens, has announced a partnership with coconut water brand, Vita Coco.
As Above So Below Distillery Releases Limited Edition Apricot Eau de Vie From Local Fruit
As Above So Below Distillery (AASB), a Santa Fe distillery co-founded by master distiller Caley Shoemaker, announces the limited release of their Apricot Eau de Vie.
This Week’s New Products: Powdered Kombucha, The Weeknd Coffee and Slaughter Berry Iced Tea
In this week’s new products roundup, AdvoCare creates a new way for consumers to enjoy kombucha on the go, Blue Bottle teams up with singer/songwriter The Weeknd and CBD-infused soda maker Mary Jones launches its first crossover flavor release with Jones Soda Co.
Introducing Sunshine Punch Ready-To-Serve Cocktail
Sunshine Punch, a ready-to-serve cocktail made from orange, creme, rum and vodka, bursts onto shelves. This nostalgically fresh beverage brightens up any gathering with its summer-ready, matte orange bottle design and smooth, citrus taste.
How The Bourbon Industry is Coping with a White Oak Barrel Shortage
The current national farm bill, a once-every-five-year piece of legislation that includes a hodgepodge of agricultural and nutrition policy, is set to expire at the end of September. Jason Meyer, executive director of the White Oak Initiative (WOI), is hoping the legislators working on the new bill are bourbon drinkers.
Monster Move: Coke Confirms Bang To Join Distro Network
According to a letter to distributors viewed by BevNET and Brewbound, Tony Short, CEO of Monster-owned beer maker CANarchy Craft Brewery Collective, confirmed previous reports that The Coca-Cola Company has begun the process of onboarding Bang within its national red-truck distribution system, marking the brand’s second go-round with one of the country’s largest beverage suppliers.
HIRSCH Selected Whiskeys Launches Chase Your Horizon Ad Campaign
HIRSCH Selected Whiskeys is proud to announce the expansion of its latest advertising campaign, CHASE YOUR HORIZON.
Timberline Vodka Releases ‘The Big Dog’
Timberline Vodka, the award-winning spirit crafted from grain, Pacific Northwest Apples and glacier-fed spring water from Mt. Hood, has released a 1.75L bottle.
KDP: RTD Beverages Drive Q2 Growth, Year-End Guidance Raised
Keurig Dr Pepper (KDP) raised its full year net sales outlook from 5% to 6% growth following a strong Q2 performance in its quarterly earnings report this morning.
Triple Dog Irish Whiskey Expands Distribution in California, Colorado and Texas
Triple Dog Irish Whiskey, a bold Irish whiskey created by Dan O’Shevlin, is expanding distribution in California, Colorado, and Texas.
WWE & C4 Expand Partnership And Launch First-Ever Product Collaboration
WWE (NYSE: WWE) and Nutrabolt, owner of the C4 brand, announced an expansion to their multi-year partnership with the launch of their first-ever co-branded product collaboration: WWE-inspired flavors of C4 Ultimate Pre-Workout Powder and C4 Ultimate Energy Drink.
Deestroying Joins Accelerator Active Energy As Newest Brand Ambassador
Internet sensation Deestroying is the newest brand ambassador of Accelerator Active Energy, a modern, better-for-you performance energy drink.