Skip to main content
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase
  • CPG Jobs
  • Ask AI
  • Newsletter
  • Join Slack
  • Podcasts
BevNET CPG Media Logo
User Avatar

Subscription:

Sign Out Manage Account
User Avatar

Subscription:

Sign Out Manage Account
Login Become an Insider

Search across the BevNET CPG Media network including BevNET, Nosh, Brewbound, Taste Radio, Nombase and CPG Jobs.

Results open on cpgmedia.com

Login Become an Insider

Features

  • BevNET Live LA: Dec. 6-8
  • Award Nominations
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • BevNET Best of 2026 Awards
      Submit Your Nominations
    • BevNET 2026 Spirits Awards
      Submit Your Nominations
    • Annual CPG Awards
    • Submit Product
      Add Your Product to Our Free Database
    • Industry Showcase Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Nombase
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Nombase CPG Directory
      Database of Suppliers & Service Providers
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2025 Industry Awards
    • Industry Showcases
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Elevator Talk
      Watch Emerging Brands Pitch
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live: Dec. 6-8
  • Jobs
  • Investment
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
  • 2026 Awards
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Saint James Iced Tea Launches New Half & Half Flavor Just in Time for Summer

PRESS RELEASE posted by Saint James Iced Tea

May. 14, 2026 at 12:20 pm

XLinkedInRedditFacebookEmail
Report Press Release
Iced TeaRTDCPGSummerHalf and HalfSaint James Iced TeaBeverageNew Beverage LaunchLemonadeReady to Drink
Non-Alcoholic Beverages
  • image-01

Debuting alongside the brand’s “Summer As It Should Be” campaign, Half & Half will come to life through a series of immersive experiences across the country this summer, with plans to sample over half a million bottles and introduce consumers to a clean, balanced take on a seasonal classic.

NEW YORK, NY, May 14, 2026 - Saint James Iced Tea is kicking off summer with the launch of Half & Half, a new flavor that blends brewed organic black tea with classic lemonade, capturing the taste of blissful summer days. This release marks the brand’s first expansion beyond traditional tea-only offerings, delivering a perfectly balanced take on a summertime staple.

Half & Half builds on Saint James’ commitment to organic ingredients and quality craftsmanship, introducing a versatile flavor that fits seamlessly into any summer occasion, from on-the-go moments to outdoor gatherings. Remaining true to Saint James’ Certified Organic, low-calorie, and low-sugar ethos, Half & Half combines brewed organic black tea from Assam, India, with natural fruit flavors, organic lemonade, and a touch of plant-based sweetener. The product is sold exclusively in 100% recyclable aluminum bottles.

“With Half & Half, we wanted to capture the best of summer — playful, carefree, and perfectly balanced for everyday enjoyment,” said Brad Neumann, Co-Founder and Co-CEO of Saint James Iced Tea. “It’s about bringing together the ease of childhood and the pace of adult life in a single sip: a crisp, refreshing taste that can fit into any summer moment.”

To support the launch, Saint James is rolling out a nationwide marketing campaign, “Summer As It Should Be,” which will include a cross-country sampling tour with branded trucks in Los Angeles, New York, and Chicago. Additionally, the brand will host a community-driven takeover of North Avenue Beach, bringing the campaign to life through easygoing activities and must-have giveaways.

From the Hamptons to the Jersey Shore and beyond, the brand plans to sample more than half a million bottles, giving consumers the opportunity to experience Half & Half in a refreshing and feel-good way. Campaign elements incorporate themes of nostalgia, with references to familiar summer experiences, including camp, sports, and daily rituals, while staying true to Saint James’ ongoing promise to deliver “Iced Tea As It Should Be.”

“Half & Half is more than just a new flavor; it’s summer in a bottle,” said Brenden Cohen, Co-Founder and Co-CEO of Saint James Iced Tea. “It’s the centerpiece of our summer campaign, and we’re taking it on the road to bring that feeling to people across the country. It marks the next step in our mission to make high-quality, organic iced tea more accessible—and more memorable—than ever.”

Half & Half will launch nationwide on May 14, available on Amazon and rolling out to more than 8,500 retail locations throughout the summer. Major partners include Target, Kroger, Albertsons, and CVS. The new flavor will be featured alongside Saint James Iced Tea’s best-selling flavors, including Red Raspberry, Classic Mango, Pineapple & Mango, Blood Orange & Hibiscus, and Passion Fruit & Peach.

ABOUT SAINT JAMES TEA

Saint James Tea is the preeminent, sustainably packaged line of ready-to-drink iced teas crafted for the modern consumer seeking a refreshing, healthy beverage. Backed by industry veteran and co-founder of AriZona Iced Tea, John M. Ferolito, Saint James Tea combines certified organic, non-GMO freshly brewed tea leaves and all-natural fruit flavors to create a delicious, flavor-packed iced tea that is rich in antioxidants. Available in eight flavors with little to zero sugar, including Original Green Tea, Red Raspberry, Classic Lemon, Classic Mango, Juicy Peach, Blood Orange and Hibiscus, Passion Fruit and Peach, and Pineapple and Mango, Saint James Teas can be purchased on their website and Amazon.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed. Stay Competitive.

Become an Insider to unlock exclusive CPG insights, data, education, and industry exposure for food & beverage leaders.

Industry Analysis

Context behind the headlines

Data & Reports

Category performance & trends

On-Demand Education

Expert-led video courses

Get Insider Access

Already an Insider? Log In


Explore the Nombase CPG Database

Head to Nombase to learn more about the tagged companies and their offerings.

  • Saint James Iced Tea
    Saint James Iced TeaCPG Companies
    External Link Icon
    View on Nombase

Latest News

A Test Case For What December’s Federal Hemp Ban May Look Like

A Test Case For What December’s Federal Hemp Ban May Look Like

Anheuser-Busch Distribution Arm Acquires Straub in SoCal

Anheuser-Busch Distribution Arm Acquires Straub in SoCal

Taste Radio: The Buyers & Investors Who Matter, A ‘Super’ Deal & A Jetty Emerges

Taste Radio: The Buyers & Investors Who Matter, A ‘Super’ Deal & A Jetty Emerges

SPONSORED POST
TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

TM2 from CO2Sustain: Solving the Taste and Carbonation Challenges in Soft Drinks

Marketplace

Bulk Tequila - Private Label Tequila

Bulk Tequila - Private Label Tequila

View All|Post a Listing

Featured Jobs

Machine operator and Brewer - Solid Press LLC

Machine operator and Brewer - Solid Press LLC

SUNBOY - Regional Sales Manager - California - SUNBOY

SUNBOY - Regional Sales Manager - California - SUN...

Area Sales Manager - Los Angeles - Good Boy Vodka

Area Sales Manager - Los Angeles - Good Boy Vodka

Director of Marketing - Cerebral Brewing

Director of Marketing - Cerebral Brewing

Sales Representative - Eureka Heights Brewing Company

Sales Representative - Eureka Heights Brewing Comp...

Head Brewer - Beer Church Key West

Head Brewer - Beer Church Key West

View All Jobs|Post a Job

More News

Lifeway Sales Climb Nearly 19% in Q3 as Production Struggles to Keep Pace

Lifeway Sales Climb Nearly 19% in Q3 as Production Struggles to Keep Pace

New Beverages: Jetty Arrives, Kirkland Does Modern Soda, Bloom Pop Expands

New Beverages: Jetty Arrives, Kirkland Does Modern Soda, Bloom Pop Expands

Brown-Forman US RTD Director Talks Expansion Plans

Brown-Forman US RTD Director Talks Expansion Plans

CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy

CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Area Sales Manager - Ft Lauderdale, FL - Good Boy Vodka - Good Boy Vodka
  • Territory Sales Representative- San Diego, CA - AleSmith Brewing Company - AleSmith Brewing Company
  • Brewer - Alvarado Street Brewery - Alvarado Street Brewery
  • Chief Marketing Officer - Baxter Brewing Co. - Baxter Brewing Co.
  • SUNBOY - Regional Sales Manager - California - SUNBOY - SUNBOY
  • SUNBOY - Regional Sales Manager - Florida - SUNBOY - SUNBOY
  • SUNBOY - Regional Sales Manager - Texas - SUNBOY - SUNBOY
View AllPost a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. A Test Case For What December’s Federal Hemp Ban May Look Like
  2. Anheuser-Busch Distribution Arm Acquires Straub in SoCal
  3. Taste Radio: The Buyers & Investors Who Matter, A ‘Super’ Deal & A Jetty Emerges
  4. Lifeway Sales Climb Nearly 19% in Q3 as Production Struggles to Keep Pace
  5. New Beverages: Jetty Arrives, Kirkland Does Modern Soda, Bloom Pop Expands
  6. Brown-Forman US RTD Director Talks Expansion Plans
  7. CPG Week: Kraft Heinz Sells The ‘House,’ Peter Rahal Gets Rowdy
  1. SK VODKA Turns Blue for the Holidays
  2. Theon Global Makes Waves in the Functional Beverage Industry
  3. Oishii Sake Appoints Beverage Industry Veteran Rudy Ruiz To Its Board
  4. A New Silky Smooth Ritual: GoodOnya Unveils the Matcha Collagen Latte
  5. Jack Daniel’s Debuts 2026 Heroes Selection: a Single Barrel Barrel Proof Rye
  6. Big Sipz Enters Category with Resealable Vodka Innovation: Big Sipz Lyte Ade
  7. Aperol & Hilary Duff Are Going Home for the Aperolidays, Bringing the Brand’s Spirit of Togetherness to the Holiday Season
  1. Brown-Forman US RTD Director Talks Expansion Plans
  2. Spirits Marketing: Tito’s Rots, Johnnie Walker Taps Oscar-Winner, Stateside Refreshes
  3. Maryland Revises Distribution Rules for RTDs
  4. Lewis Hamilton’s Almave Laps Into RTDs
  5. Stoli Returns to the US Market After Bankruptcy
  6. Morales Beverage Group Signs LOI to Acquire Green Light’s Texas and Florida Distribution Assets
  7. Sazerac Acquires Oregon’s Full Sail Brewing for RTD Capacity
  1. Insider’s Week in Beer: 🏔️ The Art of Italian Glacier Beer Lagering
  2. Press Clips: Beer Institute Honors Former HUSA CFO; Stateside, Tilray Ink NBA Deals
  3. Constellation Brands CEO Nick Fink on SpikedAde, Pacifico and Sunnier Days Ahead
  4. Anheuser-Busch Distribution Arm Acquires Straub in SoCal
  5. Brown-Forman Ramps Up RTD Offerings
  6. Heavy Seas Files for Chapter 11 Bankruptcy, Founder to Retire
  7. Brewbound Podcast: Jeff Stuffings Explains Why Jester King is Seeking a Buyer
View All|Submit News

Promoted PR Posts

Sovány Organic Sparkling Water Launches in All Erewhon Stores

Sovány Organic Sparkling Water Launches in All Erewhon Stores

NAD+ You Can Drink. NAD4ME Hits Sprouts Shelves Nationwide

NAD+ You Can Drink. NAD4ME Hits Sprouts Shelves Nationwide

Rupee Beer Launches “Light One. Pour One.” 2026 Diwali Campaign, Celebrating the Indian Festival of Lights

Rupee Beer Launches “Light One. Pour One.” 2026 Diwali Campaign, Celebrating the Indian Festival of Lights

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

Vita Pop Officially Launches in the U.S. with Kansas City Celebration at Rock Island Bridge

AoFrio Responds to Growing Beverage Industry AI Demand with Ask iQ

AoFrio Responds to Growing Beverage Industry AI Demand with Ask iQ

FlavorSum Identifies Cultural Shifts and Flavor Experiences Shaping 2027 Food & Beverage Innovation

FlavorSum Identifies Cultural Shifts and Flavor Experiences Shaping 2027 Food & Beverage Innovation

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
BevNET CPG Media Logo

BevNET is a part of BevNET CPG Media. All rights reserved (Terms & Privacy Policy) © 2016 - 2026.

Contact Us
  • BevNET
  • Nosh
  • Brewbound
  • Taste Radio
  • Nombase