People Moves: Stoli, Lyre’s Name New CEOs
Stoli Group has announced a reshuffle of leadership roles today, appointing former CFO Chris Caldwell as its new global CEO.
News
Hard Truth Distilling Co. Completes New Rackhouse
Hard Truth Distilling Co., one of the nation's most visited destination distilleries, announced the completion of its second rackhouse.
PRIME Responds After Sen. Schumer Calls for FDA Investigation
As a pro fighter, Logan Paul has gone up against Damian Priest, Floyd Mayweather, and even his own PRIME co-founder KSI. But could his next public bout be with the senior Senator from New York?
SUNBOY Spiked Coconut Water Now Available at Trader Joe’s
Top-ranked US grocery store chain, Trader Joe’s, has picked up the leading alcoholic coconut water brand, SUNBOY Spiked Coconut Water, adding to the canned cocktail company’s rapid retail success.
West Indies Rum and Spirits Producers Association (WIRSPA) Elects First Woman Chair, Margaret Monplaisir of St. Lucia Distillers
The West Indies Rum and Spirits Producers Association (WIRSPA) elected Margaret Monplaisir, the current CEO of St. Lucia Distillers, as the first woman to lead the organization in its 50-year history.
Ross & Squibb Distillery Partners With The Chris Long Foundation’s Waterboys Initiative to Combat Water Scarcity in Kenya
Ross & Squibb Distillery and its Remus Bourbon and Rossville Union Rye Whiskey brands are partnering with NFL legend Chris Long and his Foundation’s Waterboys Initiative to bring a lasting source of clean, safe water to a community of 1,600 in arid southern Kenya.
Breakthru Beverage Group and William Grant & Sons USA Renew Partnership
Breakthru Beverage Group and William Grant & Sons USA announced that they have signed an agreement on a new five-year partnership, building on the two companies’ strong history of success.
SOS Hydration Focuses on Daily Use with Brand Refresh
After rebranding and reformulating its line of powdered beverages, SOS Hydration is sending a new message to consumers around daily wellness.
Taste Radio: Focus On What You Are, Not What You Aren’t. And, The Genius Of WhistlePig’s ‘Single’ Vision.
Don’t try to sell consumers on what’s missing from your products; instead, emphasize and celebrate the best attributes of your brand. The hosts discuss this a simple yet important distinction in this episode. We also feature an interview with WhistlePig’s head of whiskey development Liz Rhoades and chief blender Meghan Ireland about how a new generation of whiskey makers is striving to break traditional boundaries through experimentation and novel production methods.
Marketing: Probiotic Sodas Reshape the Soda Narrative; Monster Returns as BIG3 Sponsor
In recent marketing news: Culture Pop and Poppi seek to change consumers' negative perceptions around soda with new campaigns; Monster Energy returns as a league sponsor for BIG3 Basketball; and GURU teams up with The Amazing Race Canada.
Highdration Kitchen Launches The First and Only Cannabis-Infused Ice Cubes in Massachusetts
Highdration Kitchen announced its launch of the first and only cannabis-infused ice cubes in Massachusetts, called melt.
BOBABAM Partners With Project Potluck As Apu Mody Steps Into Newly Appointed CEO Position
BOBABAM, the at-home boba kit that brings the boba shop experience home, announces that it is a founding level donor with Project Potluck, a 501(c)(3) nonprofit organization run by and for People of Color (POC) to build successful companies and careers in consumer packaged goods (CPG).
MASH Appeal: Boylan-Owned MASH Rebrands with Ambitions Beyond N.Y. Market
Last week, Boylan announced a rebranding and new format for MASH, moving the product from proprietary 16 oz. plastic bottles to 12 oz. slim cans. As well, the products have been reformulated to remove artificial coloring and the line has been reduced from six flavors to four.
Bang Initiates Mass Layoffs in Florida
Bang Energy’s parent company Vital Pharmaceuticals (VPX) has initiated mass layoffs, including all employees at its Weston, Florida facility, in preparation for its anticipated acquisition by Monster Beverage Corp., according to an internal memo viewed by BevNET.