3 Badge Beverage Corp. Launches Kirk and Sweeney Barrel Program
3 Badge Beverage Corporation announced the launch of its Kirk and Sweeney Gran Reserva Superior Rum barrel program.
News
Roar Organic Adds $6M To Build Out Sales Team
Roar Organic secured a $6 million capital infusion to expand its sales and marketing teams as it increases its grocery retail presence and prepares for fresh innovation in 2023.
Introducing Tequila de la Gente
The next era of tequila is typically thought up within a brand’s boardroom, where executives and distillers deliberate on the newest expression they’d like to bring to market. Tequila de la Gente thinks that things can be done a little differently.
MBM Motorsports Announces Multi-Race Sponsorship with Klutch Vodka
Motorsports Business Management (MBM Motorsports) announced that Klutch Vodka will serve as the team’s primary marketing partner in a multi-race partnership during the 2023 NASCAR Xfinity Series season starting with the season opening Beef. Its What’s for Dinner 300 at the Daytona International Speedway February 18, 2023.
Batch & Bottle Milagro Margarita Launches in the U.S.
Batch & Bottle, William Grant & Sons' first foray into the Ready-To-Serve cocktail space, announces the expansion of its offerings with the release of its latest expression: the Batch & Bottle Milagro Margarita.
Rémy Martin Debuts Super Bowl Ad Tease ‘Inch by Inch’ Starring Serena Williams
Rémy Martin is pleased to announce that global tennis superstar, cultural icon, multi-hyphenate powerhouse and champion for women everywhere, Serena Williams will be starring in the first-ever Super Bowl ad for iconic Cognac House, Rémy Martin.
Buzzard’s Roost Whiskey Introduces New Smoked Barrel Rye
Buzzard’s Roost Whiskey is introducing new Smoked Barrel Rye, featuring the complex flavor profile for which Buzzard’s Roost is known, enhanced with a subtle, smoky note.
Molly Wilson & Lacsnac Launch New Lactation Coffee
Molly Wilson, best known for her high profile company molly&you and previously running the largest Hallmark Gold Crown store in the US, has just invested and launched her own lactation coffee under her new company, Lacsnac.
Pepsi Zero Sugar and Ja’Marr Chase Team Up to Say Bon Voyage to ‘Rookie’ Cruisers
Reigning Pepsi Zero Sugar Rookie of the Year, Ja’Marr Chase, knows what it’s like to make a strong debut – after a fantastic rookie season, he is officially a full-fledged pro, turning in a dominant sophomore campaign and establishing himself as one of the NFL’s most exciting young talents.
Non-Alc Drinks Brand ISH Adds New CMO to Team
Stephanie Illgner has made the jump from Carlsberg, the 176-year-old multinational brewery, to ISH, a five-year-old global mindful drinking company.
Marquis Releases New Pineapple Passion Flavor
Marquis, the innovative beverage brand changing the way consumers drink caffeine, is debuting a limited-edition flavor, Pineapple Passion.
Propel Fitness Water and Michael B. Jordan Join Forces
Propel Fitness Water is dedicated to increasing access to fitness – and has an ambitious new look and partner to help drive their mission. In the brand’s most impactful partnership to date, Propel has joined forces with actor, director, and producer Michael B. Jordan to introduce the brand’s next chapter.
Sláinte Irish Whiskey Expands U.S Footprint by Launching Distribution in Seven States
Sláinte Irish Whiskey is quickly expanding their U.S. presence by launching distribution in seven new states. The Smooth Blend was previously sold exclusively online for $37.99 per bottle, but is now available for purchase in Texas, Florida, New Jersey, New York, Nevada, California and Massachusetts.
Horse Neck Kentucky Bourbon RTDs Launch in Texas, Arkansas, Oklahoma and Louisiana
Firsty Thursday, LLC is launching its maiden beverage line under the Horse Neck brand with a premium ready-to-drink (RTD) spirit-based canned cocktail beverage featuring Kentucky Straight Bourbon in four unique flavors.