Recess Names Former Beatbox Exec Francis as CMO
As the brand aims to scale and achieve mainstream adoption, functional beverage maker Recess has brought in former Beatbox marketing leader Zech Francis to head up its own marketing efforts as CMO.
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Marketing: MEDASE Hits the Road with Tour-Inspired Campaign; Plus Cometeer, ZOA and PHORM
Zero-proof cocktail brand MEDASE is rolling out a summer-long, tour-style campaign, dubbed “64 Medase Moments,” aimed at connecting with consumers through curated gatherings and community-driven celebrations.
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[Exclusive] Target Expanding Hemp Beverage Sales to Fla., Tex., Ill.
Target will be adding hemp-derived THC drinks to store shelves in over 300 stores across Texas, Florida and Illinois.
BellRing Teases Premier Protein Soda Launch, Using Innovation to Combat Category Headwinds
Premier Protein is set to join the burgeoning protein soda category as parent company BellRing Brands attempts to navigate increased competition, heightened consumer price sensitivity and rising input cost inflation.
Taste Radio: From Oatly To Lasso. How A Veteran CEO Is Building Real Differentiation in CPG.
Innovation is everywhere, but the majority of what consumers see is incremental change. What does it mean to do something meaningfully different? Lasso is attempting to answer that question. In this episode, CEO Mike Messersmith, the former Oatly executive who helped turn oat milk into a cultural phenomenon, shares how his company is rethinking food from the ground up.
In L.A., Stars Dish on Celebrity Brands
Celebrity Brands. If they aren’t the only brands one can have – and one might have been led to believe we’re all headed that way, given the casting call that went out for panels at the Beverage Forum, which took place last week in L.A. – they’re a growing part of the business.
Celzo Packaging Refresh Reinforces ‘Feel Good Fiesta’ Functional Agua Fresca Positioning
Celzo is stepping into its next phase of growth with a packaging refresh that seeks to better capture what consumers experience when they crack open a can of its agua fresca: a “feel good fiesta” that injects Latin culture into current wellness trends.
Former OWYN Execs Target ‘Full-Day’ Function With New Energy Powders
Founded by former OWYN executives, Day/Dream is positioning around the idea that specific functional benefits should be tailored to day parts.
Yerba Madre Hires Jimmy DeCicco as SVP of Revenue Growth
DeCicco confirmed to BevNET that he has taken the role at the leading U.S. yerba mate maker, which has been focused on growing its East Coast presence about a year after rebranding the business from its former identity, Guayakí.
New Hard Lemonade RTDs Squeeze Out Mainstays
If hard tea feels like a tidal wave of ready-to-drink (RTD) disruption, hard lemonade is experiencing a tsunami, according to a new analysis from Bump Williams Consulting (BWC).
Kulli Channels Peruvian Purple Corn into Functional Beverage Play
Amid surging demand for global flavors and functional beverages, Kulli is introducing Chicha Morada – a traditional Peruvian beverage crafted with purple corn – to the U.S. market in a ready-to-drink format.
Taste Radio: Fave, Phony & Fading. Brands, Deals & Trends Defining CPG.
A brilliant pitch slam, a buzzy non-alcoholic cocktail acquisition and the quiet decline of meal kits – the hosts break down where CPG is actually gaining (and losing) momentum.
Ingredient Provider Prodalim Acquires Sugar-Reduction Co. Better Juice
Netherlands-based Prodalim has acquired Israeli food technology outfit Better Juice and its sugar reduction technology.
Retailers Add More Space For High ABV RTDs, NA Analogs, THC
Buyers at some of the largest bev-alc chains are carving out shelf space for non-alc (NA) analogs and hemp-derived THC beverages, while meeting demand for culturally-inspired and high ABV ready-to-drink (RTD) cocktails.