Benriach The Sixteen Returns to Core Lineup
Beloved Speyside Scotch whisky distillery Benriach announces the arrival of The Sixteen to its portfolio, reintroducing the ‘missing piece’ to its flavor-forward line-up of Single Malt Scotch whiskies.
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People Moves: L.A. Libations Expands C-Suite in Hiring Wave
As it expands operations across the country and continues to build out new business units, beverage incubator L.A. Libations (LAL) has hired for several new key roles and is seeking to fill 35 more job openings this year. Also, The Alkaline Water Company president and CEO resigns and Nirvana hires a new CMO.
Spritz Society Collaborates with The Skinny Confidential’s Lauryn Bosstick on Exclusive New Flavor: Pink Lemonade
Spritz Society, the award winning sparkling wine cocktail brand founded by media influencers and entrepreneurs Ben Soffer, and Claudia and Jackie Oshry of The Toast, has launched its limited edition collaboration with top podcaster and serial entrepreneur Lauryn Bosstick of The Skinny Confidential.
Log Still Distillery Arrives in Georgia
Kentucky-based Log Still Distillery is entering the Georgia market for the first time. In a partnership with Winebow Fine Wine & Spirits, Monk’s Road Bourbon, Monk’s Road gins, and the Rattle & Snap Tennessee Whiskey line hit shelves statewide by the end of February.
Seven Questions With Director of Specialty Procurement at Baldor, Emily Murphy
Baldor has supplied East Coast restaurant and retail customers with grocery items for over 30 years. Murphy walked us through the pandemic's impact on operations and the company’s vendor and retail partners and gave us a look into what success looks like inside Baldor's network.
Powerade Enlists NBA Star Ja Morant to Help “Re-Energize” Brand with New Ad Campaign
After spending years in the shadows of rival Gatorade, Powerade announced today a new 360-degree marketing campaign featuring NBA star Ja Morant that directly calls out its biggest competitor.
Hard Truth Distilling Launches First Television and Radio Ad Campaign
Hard Truth Distilling Co., Indiana’s largest destination craft distillery, has reached a major company milestone by airing its first television advertising campaign this month, with a radio campaign to break on February 27.
Cincoro Tequila Announces Jeff Agdern as New President
Cincoro Tequila, a leading luxury spirits company, announced that Jeff Agdern has been appointed as its new President, effective immediately.
Method And Madness Debuts Limited Edition Release: Rye And Malt Irish Whiskey
Irish Distillers, producers of some of the world’s most well-known and successful Irish whiskeys, announces the U.S. exclusive of METHOD AND MADNESS Rye and Malt Irish Whiskey, another boundary pushing release created at the company’s innovation hub in Midleton, the Micro Distillery.
Laws Whiskey House Releases 2023 Expression of Bottled in Bond Four Grain Bourbon
Laws Whiskey House, the award-winning, purpose-driven distillery in Denver, announces the 2023 release of their Bottled in Bond Four Grain Bourbon.
Machu Picchu Expands Clean Energy Positioning with Yerba Mate Line
Machu Picchu is looking to establish itself in another growing beverage category: yerba mate. The caffeinated herbal infusion has been similarly positioned in the U.S. as an energy drink alternative and, led by independent brand Guayaki, CEO Daniel Scharff said the category grew double digits over the past year.
The Long Game: How the Finnish Long Drink Became One of America’s Favorite RTDs
When the Finnish Long Drink entered the U.S. market in 2018, it’s likely few Americans had heard of Finland’s national drink, a grapefruit and gin highball. But in not too long of a time, the company has made its version of the Finnish staple the eighth highest-selling ready-to-drink in the U.S., according to 3 Tier Beverages and NielsenIQ.
Petal Sparkling Botanicals Launches New Line of Better-For-You Ginger Ales
Petal Sparkling Botanicals, a certified organic and woman-owned beverage company, has announced the launch of its new line of Ginger Ales, made with real ginger and infused with botanicals, prebiotics, and adaptogens.
Owl’s Brew Launches Limited Edition Pack, ParTea For the Planet, In Support of Women’s Voices for the Earth
As Women’s History Month in March and Earth Month in April get closer, Owl’s Brew Boozy Tea will launch their Limited Edition Partea for the Planet Box to raise awareness for Women’s Voices for the Earth (WVE).