Redfoo, known for his exceptional talents and seemingly boundless energy, has joined MAKA as an investor and a driving creative force in sharing the benefits of living a healthier and more active lifestyle.
Roughly one year after tweaking its formulation and packaging format, energy drink ZOA is revamping its product lineup once again with new flavors, a refreshed can design and a marketing campaign built around the tagline “Fuel Something Bigger.”
Non-alcoholic beverage retail sales accelerated in the two-week period ending December 31, bolstered by improved volumes, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Diageo is deepening its roster of top-tier brands in reaching an agreement to acquire super-premium dark rum label Don Papa Rum for an initial fee of $281.5 million, the company announced today.
Pronghorn, an initiative focused on boosting Black spirits entrepreneurship, announced today an investment in cocktail mixer and beverage brand Hella Cocktail Co that will also see the company’s co-founder, Jomaree Pinkard, join as its new CEO and managing director. The size of the investment was not disclosed.
Tara Bosch, the founder of better-for-you candy brand SmartSweets, explained how prioritizing a lean business model in its early development enabled the company to be nimble and outpace its competitors, why its growth strategy is built around “patient urgency” and how the brand’s highly effective social media strategy drives consumers to its retailers.
SOBA Hibiscus, a pacesetter in mocktails and teas, is excited to share the launch of their new brand designs. Their new design pulls from the Founder’s West African roots giving…
Pernod Ricard North America has confirmed the appointment of Anu Rao as Senior Vice President, Communications & Sustainability from January 9, 2022. In her role, Rao will lead the Internal,…
Irvine, Calif. – Petalfast, a route-through-market platform for the cannabis industry, announced its partnership in California and Arizona with Sip Elixirs, a cannabis-infused beverage brand offering products infused with high-quality…
Today, brand Pepsi is excited to announce a new and improved Pepsi Zero Sugar that proves zero never tasted so good. Through taste and trial, the brand is proving to…
Houston, Texas — Bulleit Frontier Whiskey has announced its commitment to improving Tree Equity across the country in continued partnership with American Forests, the oldest national conservation organization in the…
The performance energy line is helping the California-based brand open up new doors in the convenience and military channels, while deepening its presence in the natural channel with expansions in chains such as Sprouts.
Following the news of spirits giant Sazerac’s transition from wine and spirits wholesaler Republic National Distributing Company (RNDC) to several beer wholesalers, the producer is suing its former distributor for nonpayment of $38.6 million.
Digital advertising has become a nightmare for hemp food and beverage brands, regardless of whether or not their products contain CBD.
