News

Taste Radio: JAJA’s Social Strategy Is Subtle. And Highly Effective.

Maurice Tebele and Martin Hoffstein, co-founders of fast-growing, digital-centric spirits brand JAJA Tequila, explained how “subtle integration” is the key to JAJA’s effective social media strategy, the value of risque and edgy marketing, how they elicit the best out of their respective skill sets and how they found a strategic partner that is aligned with their vision for the brand.

RNDC Appoints Emily Xu to SVP, eCommerce

Republic National Distributing Company, the national distributor and broker of premium wine and spirits, announces the appointment of Emily Xu to SVP, eCommerce.

Spirits: 8 New Fall RTD Cocktail Releases

As the colors start to change and the weather gets cooler, many RTD cocktail brands and distilleries are starting to lean into autumnal-inspired flavors. Check out this gallery for the newest releases from brands like Golden Rule, CHIDO and Misunderstood Whiskey Co.

Harridan Vodka Launches ‘Paranormal Reserve’

Harridan Vodka, an ultra-premium, certified organic vodka crafted in New York State from local corn, announces its most terrifying offering ever, “Paranormal Reserve” (750ml, 44% ABV, SRP $199).