This week's new products gallery features new releases from Bulletproof, Vive and Gorilla Mind that promise a mental boost, Amra's new colostrum soda, plus summer-ready releases from OLIPOP and Red Bull.
Starbucks’ turnaround efforts are beginning to yield results, with the coffee giant delivering both top and bottom-line growth for the first time in two years in fiscal Q2 2026.
Stateside's new Super Lyte vodka-infused "ade" has already depleted 120,000 cases in its first five weeks, with a target of 1.5 million cases for its inaugural year.
Retail growth, improved pricing and positive private label shipment trends led Vita Coco to a strong Q1 2026 performance, announcing this week 37% net sales growth to $180 million in its latest earnings report.
In distribution news, Weird Tea is entering Northern California by partnering with Donaghy Sales as Cómo No targets the Northeast with S.K.I. Beer.
The Q1 2026 funding report from Northhall paints a picture of a funding environment that is cooling, but not collapsing. Total investment in food, beverage, and CPG brands reached approximately $340M, marking a 13% decline quarter-over-quarter as deal volume also pulled back.
Starbucks has enlisted chef and television personality Kristen Kish to promote its newly released at-home Sweet Cream Enhancers, available in Vanilla, Brown Sugar and White Chocolate Macadamia flavors.
Adapt Superwater is relaunching as a CBD-free powdered hydration brand focused on recovery products for athletes.
Launched in 2022, Phony Negroni – which includes mezcal and espresso-inspired varieties - is the top selling ready-to-serve 200mL bottled beverage in the non-alcoholic spirits segment, according to Mintel data cited in a press release.
Building on momentum from its first full year of profitable growth, Oatly says its refreshed growth playbook is “beginning to gain traction” in North America as it leans into a disciplined operational approach.
Six botanical beverage subcategories just broke out at once. Tea with Adaptogens (+894%), Yerba Mate (+321%), Botanical Sodas (+273%), and Mineral Water (+170%) are pulling beverage conversation toward 'calm focus.'
Spirits giant Sazerac announced today a “strategic partnership” with 818 Tequila, the brand founded by model and reality TV star Kendall Jenner.
In partnership with Re:Lid USA, L.A. Libations Water – the 9.5 + pH water brand produced by beverage incubator L.A. Libations – has unveiled what it claims is the beverage industry’s first fully recyclable resealable aluminum can.
Productivity drink startup Neutonic has secured $6 million in new funding as it seeks to accelerate its US retail presence with a move into national grocery stores slated for this summer.
