News

CPG Veteran James Harris Joins Positive Beverage as EVP Sales for North America as Growth Capital Round Opens

by Press Release,

Citing recent growth and expansion into over 500 new accounts per quarter in 2022, Positive Beverage is pleased to announce James Harris, as the brand's new Executive Vice President of Sales. James brings a focused sales tactic and bold vision for the company to elevate and accelerate the growth of the brand. “We're thrilled to have James join our SoCal leadership team as we expand both reach and offerings to consumers as we position the brand for an exciting 2023 ahead,” says Zach Muchnick, Founder of Positive Beverage.

Alkaline Water Co.: New CEO Pledges Strategic Changes After Losses Dampen Record Revenue Alkaline Water Co.: New CEO Pledges Strategic Changes After Losses Dampen Record Revenue

Alkaline Water Co.: New CEO Pledges Strategic Changes After Losses Dampen Record Revenue

by Brad Avery,

The Alkaline Water Company, maker of the Alkaline88 bottled water brand, announced record revenue of $60.6 million in its full fiscal year 2022 earnings report last week, up 32% year-over-year for the 52-weeks ending March 31. However, the growth was accompanied by substantial net losses of $39.4 million, prompting the company to highlight plans to reduce costs and ensure profitability in the future.

BioSteel Inks Deal with Toronto Blue Jays’ Alek Manoah

by Press Release,

BioSteel Sports Nutrition Inc. ("BioSteel") announced an all-star addition to #TeamBioSteel with the signing of Alek Manoah, pitcher for the Toronto Blue Jays. A strong advocate for BioSteel, Manoah knows the importance of clean hydration to elite play on the mound. Manoah will be promoting BioSteel through events, social media, trade marketing, and more as he continues to support his daily hydration routine with the brand's lineup of zero sugar sports drinks.

Limestone Branch Distillery Announces 2022 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey Limestone Branch Distillery Announces 2022 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey

Limestone Branch Distillery Announces 2022 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey

by Press Release,

Limestone Branch Distillery Master Distiller Stephen Beam announced the upcoming release of 2022 Yellowstone Limited Edition Kentucky Straight Bourbon Whiskey. Featuring a delicately balanced blend of 7-year, 15-year and 16-year aged bourbons hand-selected by Beam and aged in Marsala Superiore casks, the latest expression of Yellowstone Limited Edition will begin to be available in September with a suggested retail price of $99.99 per 750ml bottle. 

Introducing Bok Gin, Infused with Korean Botanicals Made in California Introducing Bok Gin, Infused with Korean Botanicals Made in California

Introducing Bok Gin, Infused with Korean Botanicals Made in California

by Press Release,

California-distilled Bok Gin has launched in the U.S., produced by Frijolotes, LLC, importer and wholesaler of Mezcal La Jicarita. Bok Gin has a hint of traditional juniper flavor, but gets its essence (and name) from Korea. Bok, which means lucky in Korean, is a unique blend of flavors that is a true distillation of East and West.

Cheers Creates Multivitamin for People Who Drink

by Press Release,

Cheers, the leading brand in alcohol-related health, recently announced the launch of Multi, the first-ever multivitamin created specifically with drinkers in mind. It has all the benefits of a standard multivitamin, while focusing on the unique metabolic demands that stem from alcohol consumption. By doing so, it helps bridge this specific nutritional gap to support overall health and wellness — especially for those who drink more than twice a week.

Lipton Iced Tea and GRAMMY Award-Winning Artist T-Pain aka ‘Cousin are Throwing the Ultimate Block Party to Celebrate Community Service

by Press Release,

Block parties have long been a staple of communities across the country, a way for neighbors to come together and connect over music, food, and their own local legends. This summer, Lipton Iced Tea and award-winning hitmaker T-Pain are joining forces to celebrate the power of community and giving fans a once-in-a-lifetime chance to get the ultimate block party in their hometown - hosted by "Cousin T" (aka GRAMMY Award-Winning Artist T-Pain) himself.

Taste Radio: Perfect Partnership, Or Peculiar Pairing? Taste Radio: Perfect Partnership, Or Peculiar Pairing?

Taste Radio: Perfect Partnership, Or Peculiar Pairing?

by BevNET.com Staff,

Taste Radio’s hosts discussed several recently announced collaborations, including those of high-profile drink brands that have aligned to create new RTD cocktails, a well-known entertainer and an upstart energy drink company and a humanitarian initiative that connects with better-for-you brands. They also chatted about notable new products, including a line of shelf-stable tamales, NA wine and beer and a protein bar with a somewhat odd name.

PATRÓN Tequila Unveils PATRÓN en LALIQUE: Serie 3 PATRÓN Tequila Unveils PATRÓN en LALIQUE: Serie 3

PATRÓN Tequila Unveils PATRÓN en LALIQUE: Serie 3

by Press Release,

PARIS, France AND ATOTONILCO EL ALTO, Jalisco, Mexico-- PATRÓN Tequila, the world's number one super-premium tequila*, and LALIQUE unveil their third remarkable collaboration: PATRÓN en LALIQUE: Serie 3 ahead of National Tequila Day. Combining Mexico’s mastery of artisanal tequila and France’s crown jewel of the crystal industry, the Series 3 collectible is a celebration of the Weber Blue Agave plant from which PATRÓN Tequila derives.  

How Wellfare’s Better Box Aims To Take On Food Insecurity With Center Store Items How Wellfare’s Better Box Aims To Take On Food Insecurity With Center Store Items

How Wellfare’s Better Box Aims To Take On Food Insecurity With Center Store Items

by Adrianne DeLuca,

Soon-to-expire snacks, surplus single-serve beverages and excess energy bars are the types of products that are now being donated to food insecure families through nonprofit organization Wellfare’s Better Box. The program currently distributes boxes of better-for-you grocery items nearly 800 recipient families at no cost.

Phil West Joins Conecuh Brands as VP of Marketing Phil West Joins Conecuh Brands as VP of Marketing

Phil West Joins Conecuh Brands as VP of Marketing

by Press Release,

Phil West  has joined Conecuh Brands as VP of Marketing. Most recently he was with E. & J. Gallo working in brand marketing across both the wine & spirits businesses.  West worked with Conecuh Brands CEO Roy Danis at Jose Cuervo International.  “Not only am I thrilled to be working with Phil again but his business acumen, industry experience and leadership is an asset at this critical time as we continue to grow and expand the Conecuh Brands  portfolio,” says Danis.