News

Perfect Hydration Alkaline Water – the brand elevating the water industry with 9x purified, domestically sourced, refreshing alkaline water in sustainable packaging – announces explosive distribution gains nationally and in key regional markets. Perfect Hydration is now available at Kroger, Sprouts Farmers Market, Rite Aid, Extra Mile, Smart & Final, and more. As distribution increases, Perfect Hydration’s sales velocity continues to rise – according to May 2022 52-week IRI Reporting, Perfect Hydration is growing four times faster than the bottled water category as a whole, and 24% faster than the alkaline water category.

Oatly Group AB (Nasdaq: “OTLY”) (“Oatly” or the “Company”), the world’s original and largest oat drink company, announced the introduction of electric powered, heavy-duty trucks to the Company’s ground transportation in North America. Finding initial success with utilizing electric trucks as part of the Company’s transportation operations in Europe beginning in 2020, Oatly now expands the initiative to include an initial fleet of five electric trucks in the U.S. As part of its ambition to set an example as a future company, Oatly aims to shift to 100% sustainable ground transport for its products and materials by 2029. The introduction of electric trucks within U.S. operations helps build toward this ambition. 

Mom Water, the widely popular fruit-infused vodka water, announced its expansion to eight new states, bringing its total distribution footprint to ten states across the U.S. Along with this expansion comes the announcement of a new variety 8-pack, as well as the addition of online direct-to-consumer sales. 

BIOLYTE – touted as the world’s first “IV in a bottle” – continues its recent strategic retail expansion with its debut in Lowes Foods across North and South Carolina, in a total of 80 stores. Stocked in the sports drink aisle, this growth comes on the heels of expansion into several hundred more QuikTrip and RaceTrac locations across the Southeast, as well as its premier in select Target stores across the country.

GURU Organic Energy Corp. (TSX: GURU) (“GURU” or the “Company”), Canada’s leading organic energy drink brand, announces the launch of its most ambitious marketing campaign to date. Fully integrated, GURU’s 360-degree campaign is focused on solidifying brand awareness amongst consumers and growing its footprint across key Canadian markets. The campaign emphasizes GURU’s bold and authentic values and its key attributes including its natural, plant-based ingredients, which are the perfect source of Good Energy for the Everyday.

New York based Beverage and Consumer Package Goods advisory firm, InterContinental Beverage Capital (“IBC”), in a proprietary partnership with Blue Ridge Bank, N.A. (the “Bank”), the national bank subsidiary of Blue Ridge Bankshares, Inc. (NYSE American: BRBS), will be rolling out a new and innovative capital resource product for its clients next week at industry events in New York.

Health-Ade, the creators of feel-good, bubbly beverages with gut-health benefits, is celebrating its 10th birthday with the limited release of a special new addition to its seasonal kombucha lineup, Guava Dragon Fruit.