BOOST and Cinnabon have joined together to introduce a new and delicious flavor to your health and wellness routine. BOOST High Protein Cinnabon Bakery Inspired Flavored Nutritional Drink is packed with the same protein, vitamins and minerals as BOOST High Protein Nutritional Drink and inspired by the flavor of a delicious, Cinnabon cinnamon roll!
Waterbird Spirits believes two container sizes will take the brand to the next stratosphere of growth: 24 oz. single-serve cans and half-barrel kegs, according to founder Wilson Craig.
Hydrogen-infused water maker Susosu has closed a seed round backed by food and beverage accelerator Union Kitchen, marking the Virginia-based brand’s first ever outside investment. Terms of the deal were not disclosed.
Tequila Ocho announces today the first release of Tequila Ocho Puntas, an overproof expression of the brand’s award-winning Plata tequila, masterfully cut by the distiller from the end of the heads and beginning of the heart of the distillation, and meant for the tequila connoisseur who enjoys the full essence of the agave plant.
After becoming the fastest-growing energy drink in the market, and expanding into the pre-workout supplement category earlier this year with the launch of ZOA+, ZOA Energy is expanding its energy drink line with the launch of 12 ounce cans. In an innovative and strategic move by the brand, the 12 ounce can provides healthy solutions for the everyday consumer to meet their varying needs and desires, with its sleek and slim design, crafted for portable consumption.
With a shared mission of eliminating plastic waste and providing safe, ultra-purified and great-tasting drinking water, Stockholm-based Bluewater and Denver, Colorado-based FloWater announced their merger in a move that will transform the water industry worldwide. The two corporations say the merger will help accelerate innovation of new drinking water purification products, drive expansion into new markets, and achieve economies of scale in manufacturing and supply chain efficiencies in a post-Covid world.
Marking its 10th year as the Official Vodka of Coachella, Absolut is extending the festival experience into the metaverse with Absolut.Land, a one-of-a-kind blended activation by a liquor brand at a live event.
Last week, e-commerce beverage-alcohol platform Provi filed a complaint against Southern Glazer’s Wine and Spirits and Republic National Distributing Company (RNDC), alleging that the companies have unlawfully stifled the growth of its platform. The complaint filed March 29 in U.S. District Court for the Northern District of Illinois Eastern Division, alleges that the defendants have acted together and individually to “boycott, disparage and tortiously interfere with Provi’s business.”
Seoul Juice, a California-based all-natural Korean Pear beverage has just rebranded with a new look and mascot to go along with their massive California expansion.
SelvaRey, the award-winning, single-estate rum co-owned by Bruno Mars, announced two pivotal roles within the brand’s sales team—Kate Stone, promoted to Vice President of Sales, and Charles Bourgeois, newly hired as Director of Sales and Strategic Partnerships.
Global flavor manufacturer, Monin Americas, introduces Neutral Beverage Base, a clean-label product designed for operators to make frozen beverages with a smoother and thicker consistency that last longer without separating.
New beverage startup Kowa has teamed with ingredient maker Nura to feature its branded organic 5-HTP supplement in its line of mood-boosting functional drinks; U.K.-based ingredients manufacturer Tate & Lyle announced last week that it has signed an agreement to acquire Chinese fiber producer Quantum Hi-Tech Biological Co., Ltd for $237 million; and more news from Kerry and Sweegen.
PLAY MODE Beverage Company continues its rapid growth across the U.S., by launching into all Raley’s, Bel Air, and Nob Hill stores. Michael Baeta, the founder and owner of PLAY MODE Beverage Company, continues to innovate and expand the brand across the United States.
In this week’s roundup of new product launches, both Coca-Cola and MTN Dew rolled out new limited edition soda flavors targeting the gaming community, regional cannabis beverage makers introduced new line extensions, and the gut health boosting soda and seltzer trend continues with launches from emerging player Poppi and newcomer Aqua ViTea.
