NEW YORK, N.Y. — World-renowned Irish Whiskey Master Distiller, Darryl McNally, of The Dublin Liberties Distillery, has teamed up with Sean Muldoon and Jack McGarry, fellow Irishmen and co-founders of multi-award-winning bar, The Dead Rabbit Grocery & Grog, to create The Dead Rabbit Irish Whiskey.
Drawing its inspiration from the notorious Irish street gang, active in New York City in the mid to late 1800s, The Dead Rabbit Irish Whiskey will make its global debut in New York City next month [February 2018], coinciding with celebrations marking the award-winning bar’s 5-year anniversary. NYC-based Domaine Select Wine & Spirits will handle the brand’s distribution in the New York market. The Dead Rabbit Irish Whiskey will be rolled out to key markets worldwide from April.
“The Dead Rabbit Irish Whiskey is a 5-year old premium blended Irish whiskey, so it’s only appropriate that this whiskey makes its entry to the market as Sean and Jack celebrate their bar’s 5-year anniversary,” said Darryl McNally, Master Distiller, of The Dublin Liberties Distillery. “It’s been an absolute pleasure working with Sean and Jack on the development of this liquid, we couldn’t be happier with the end result.”
The Dead Rabbit Irish Whiskey is a unique blend of Irish single malt and grain whiskeys. The whiskey is first aged in seasoned bourbon casks for five years. Next, it is finished in half sized small, specially crafted, virgin American oak barrels. On the nose, The Dead Rabbit Irish Whiskey is light and aromatic with toasted oak notes and a hint of caramel. Upon tasting, there’s a deep rich mellow feel, finishing with a long soft hint of vanilla, with a bit of Dead Rabbit attitude. The Dead Rabbit Irish Whiskey is best enjoyed on the rocks, as the base for mixed drinks or even in an Irish Coffee.
“The Dead Rabbit Grocery & Grog holds the largest collection of Irish whiskey in North America, we’ve been endlessly fascinated by the category. This whiskey has been patiently waiting for five long years and we can’t wait to share it with you all,” said The Dead Rabbit co-founders Sean Muldoon and Jack McGarry.
The bottle’s distinctive elements include three seals; first is the iconic upside-down dead rabbit. Made famous by the NYC bar, a nod to the infamous New York City-based Irish street gang, and the gang’s leader, John Morrissey, a notorious figure on the streets of New York who would later go on to become a Democratic congressman and senator. The second seal features the Dublin Liberties Distillery, the home of The Dead Rabbit Whiskey, located in the heart of Dublin. The trinity is completed with the five-year old seal, guaranteeing the age and maturity of this premium Irish whiskey.
The Dead Rabbit Irish Whiskey will be available starting February 12th, $39.99 per 750ml size, 44% alc./vol., in New York and New Jersey. For additional information and updates, please visit www.DeadRabbitWhiskey.com and follow on Instagram @DeadRabbitWhiskey and Twitter @DeadRabbitWhisk along with www.DeadRabbitNYC.com and Twitter @DeadRabbitNYC.
About The Dead Rabbit Irish Whiskey
The Dead Rabbit’s Sean Muldoon and Jack McGarry, two of the drinks industry’s most-recognized personalities, teamed up with world-renowned Master Distiller, Darryl McNally, of Quintessential Brands Group and Dublin Liberties Distillery, to create The Dead Rabbit Irish Whiskey. The Dead Rabbit Irish Whiskey is distilled and matured in Ireland. The Dead Rabbit Irish Whiskey is a unique blend of Irish single malt and grain whiskeys. The Dead Rabbit Irish Whiskey is crafted by Master Distiller Darryl McNally of The Dublin Liberties Distillery, which was once a tannery where rabbit fur was processed. When it comes to whiskey, wood matters. We use two types: firstly, we age our whiskey in old, seasoned bourbon casks. This lends a distinctly American accent to an Irish story. We then finish Dead Rabbit Whiskey in small, specially made, virgin American oak barrels. The result is real depth and character over a lingering note of bourbon vanilla sweetness. Dead Rabbit Whiskey. It’s 100% Irish.
About The Dublin Liberties Whiskey Company
The Dublin Liberties Whiskey Company (DLWC) is a leading producer of Irish whiskey. DLWC is currently constructing The Dublin Liberties Distillery (DLD), a craft distillery and Irish Whiskey visitor center in the heart of the Liberties area in Dublin, an area with a rich and colorful whiskey heritage. DLD will open its doors in Summer 2018. DLWC’s brands include The Dubliner Irish Whiskey, The Dubliner Whiskey & Honeycomb, The Dubliner 10-Year-Old Single Malt Whiskey, The Dubliner Master Distiller’s Reserve, The Dublin Liberties Oak Devil Irish Whiskey and The Dublin Liberties Copper Alley Irish Whiskey. www.thedublinlibertiesdistillery.com
About The Dead Rabbit Grocery and Grog
The Dead Rabbit Grocery & Grog is a tri-level mid-19th century style Irish/New York drinking saloon located at 30 Water Street in Lower Manhattan. The Dead Rabbit won “World’s Best Bar” and “World’s Best Cocktail Menu” Spirited Awards at 2015 Tales of the Cocktail, representing the highest industry accolades, and World’s Best Bar at World’s 50 Best Bars 2016. This follows wins of “Best American Cocktail Bar” and “World’s Best Drinks Selection” in 2014, as well as “World’s Best Cocktail Menu” and “International Bartender of the Year” in 2013.
Housed in a landmarked building dating back to 1828, The Dead Rabbit combines a first-story neighborhood taproom serving craft beer, bottled punch and Irish whiskey, with a refined second-story cocktail parlor that offers 30 original cocktails. The third-floor’s Occasional Room is available for private events, business meetings and parties. Taking its name from an infamous street gang of the era, The Dead Rabbit is the brainchild of Sean Muldoon and Jack McGarry, both formerly of The Merchant Hotel, which earned the title of “World’s Best Cocktail Bar” at 2010 Tales of the Cocktail. For dining, The Dead Rabbit has an extensive raw bar and dishes inspired by the British Isles, the locality and the era. The Dead Rabbit’s taproom is open seven-days-a-week from 11 a.m. to 4 a.m. Its cocktail parlor is open seven-days-a-week, 5 p.m. to 2 a.m. The third floor’s Occasional Room is available for rental seven-days-a-week. For more information, please visit www.deadrabbitnyc.com, “like” us on Facebook at www.facebook.com/deadrabbitnyc and follow us on Twitter and Instagram at @deadrabbitnyc.
About Quintessential Brands Group
Quintessential Brands are pioneering spirits of the industry, inspired since 1761 by their founder, Thomas Dakin, dedicated to distilling and crafting the world’s best alcohol brands for consumers and customers globally. The Quintessential Brands Group delivers a diverse portfolio of award-winning, best-selling spirits with unrivalled heritage and craftsmanship. Founded in 2011 by Enzo Visone, former CEO of Gruppo Campari, and entrepreneur, Warren Scott, Quintessential Brands Group has world-class manufacturing facilities around Europe including G&J Distillers, the world’s oldest gin distiller; L&L in France, a leading manufacturer of fruit spirits and liqueurs; First Ireland Spirits and the Dublin Liberties Whiskey Company, which is part owned by Stock Spirits and scheduled to open in summer 2018. Quintessential Brands’ premium brands portfolio includes Greenall’s The Original London Dry Gin, BLOOM London Dry Gin, Thomas Dakin Small Batch Gin, Berkeley Square London Dry Gin, and Opihr Gin. Its Irish brands include The Dubliner Irish Whiskey, The Dublin Liberties Irish Whiskey, The Dead Rabbit Irish Whiskey, Feeney’s Irish Cream Liqueur and O’Mara’s Irish Country Cream. Liqueurs in the portfolio include Alizé and Toussaint Coffee Rum Liqueur. www.quintessentialbrands.com