HOLLAND, Mich. — New Holland Spirits, the craft distillery division of New Holland Brewing Co., is accompanying their already diverse spirits line up with their first-ever launch of ready-to-drink (RTD) cocktails. The launch will consist of three different brands.
“It was a natural progression to look at ready-to-drink cocktails once we got our beer into cans, since canned cocktails can go anywhere beer can go,” said New Holland’s President and Founder, Brett VanderKamp. “RTD packaging allows our consumers to conveniently and easily bring delicious cocktails on boats, to beaches, on the golf course, and to social events without having to pre-mix by hand. Our RTD cocktails have perfect flavor balancing, and we took as much care with developing these canned products as we take with developing our premium spirits in bottles. I’m very excited to see this project roll-out and get these cocktails into the hands of consumers.”
The ready-to-drink cocktail lineup includes: Bourbon and Cola, made with New Holland’s flagship brand, Beer Barrel Bourbon; Blueberry Gin Lemonade, featuring New Holland’s popular blueberry gin, Knickerbocker Blueberry, made with local West Michigan blueberries; Holland Mule made with their Knickerbocker Gin and is New Holland’s twist on the common Moscow Mule. All three brands will be available in 4-pack/12oz cans.
The newly released brands will have initial distribution in Michigan, with state wide distribution to follow. All three brands will hit shelves starting May 1, 2018.
About New Holland Spirits
In early 2002, New Holland Brewing Co-Founder & President, Brett VanderKamp visited the Puerto Rico with the intention of enjoying sun, sand and waves. Instead, he found world-class rum, and a lifelong obsession with fine craft spirits was born. He returned to Holland, MI with a mission; to create spirits that live up to his artful way of life and to share them with the world.