Tenaya Launches Shelf Stable, Aseptically Filled MADE Beverages in Ball PET Bottles

BROOMFIELD, Colo., March 29 /PRNewswire-FirstCall/ — Tenaya, LLC, Chicago, Ill., has introduced MADE® beverages in Ball Corporation’s (NYSE: BLL) 16-oz. PET bottles with KHS Plasmax® barrier coating. MADE beverages are filled at Kan-Pak, LLC, Arkansas City, Kan., and are among the first high acid, shelf-stable beverages aseptically filled in PET bottles in North America.

According to Tenaya, MADE is a certified organic, all natural line of beverages that combine green tea and fruit juices with refreshing floral and herbal extracts for a truly unique beverage option. It is available in eight varieties: Strawberry Lemonade, Pomegranate Mojito, Blackberry Peach, Cranberry Limeade, Strawberry Mojito, Pomegranate Lemonade, Raspberry Peach and Blueberry Lemonade.

“The entire Tenaya team shares a philosophy and a vision about how to develop products that are better for the earth, good for the company and good for people, and we do our part to support the overall health of the environment,” says Charley Snell, Tenaya founder and former executive of Nestlé USA. “We strive for environmentally friendly production and packaging. To that end, our current products are uniquely created and packaged aseptically to allow for shelf-stable storage with no need for preservatives or refrigeration, reducing the environmental impact of shipping and storage. We chose Ball’s Plasmax-coated PET bottles because the bottles are 100 percent recyclable and widely accepted for recycling, and the Plasmax barrier is highly compatible with the aseptic filling process.”

The term Aseptic means “free of pathogenic organisms,” and the aseptic filling process removes all organisms that can cause spoilage, without impacting flavor or nutrition. The end result is an aseptically packaged beverage that can be safely shipped and stored for up to six months, without preservatives or refrigeration.

Ball is the only PET bottle manufacturer in North America to offer Plasmax, an ultra-thin, commercially proven, transparent, internal silicon oxide barrier coating technology that protects the beverage inside the bottle from oxygen ingress and also prevents the PET from absorbing the sterilizing agent used inside of the bottles as part of the aseptic filling process. Unlike many other PET barriers, Plasmax is easily removed during the PET recycling process and as a result does not contaminate the recycled PET. Finally, because the barrier does not degrade over time, the length of time bottle inventory can be stored is not limited by the barrier material.

Tenaya, LLC is in business to bring organic refreshment to people everywhere and manufacture products conducive to a good life and a good environment. The company is a supporter of the Organic Trade Association. To learn more, visit http://www.madedrinks.com/.

Ball Corporation is a supplier of high-quality metal and plastic packaging for beverage, food and household products customers, and of aerospace and other technologies and services, primarily for the U.S. government. Ball Corporation and its subsidiaries employ more than 14,000 people worldwide and reported 2009 sales of more than $7.3 billion. For the latest Ball news and for other company information, please visit http://www.ball.com/.

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