The Flow: Activate to Go Global; Jamba deal with ONE


  • BevNET Live only 40 days away — LIMITED SPACE REMAINS. Register now. Link
  • Activate has received $21 million in financing, lead by Tata Global Beverages Ltd. Activate aims to use the funds for promotion and marketing its products, reaching new markets and growing its staff. Link
  • Tata’s investment in Activate water may help the brand reach a global audience. Activate already plan on increasing US expansion to states West of Colorado by the close of 2010. Link
  • Jamba Juice and O.N.E. have signed a licensing agreement to develop and launch a line of Jamba-branded, ready-to-drink coconut water fruit juice blends. Link
  • A recently released study from the Harvard School of Public Health indicates that regular consumption of sugar-sweetened beverages raises can raise an individuals’ risk of developing metabolic syndrome and type 2 diabetes. Link


  • Skinny Nutritional Corp has launched Skinny Water Sport. It will be available in Goji Black Cherry, Pink Berry Citrus and Blue Raspberry flavors. Link
  • Gleukos, Inc. is now available in pomegranate and blueberry in 20 oz. bottles. Link
  • Afterglow Beverage Company has launched the Hangover Gone 2 oz. recovery shot. Link


  • NOHO-The Hangover Defense has entered 7-11 stores in Southern California. Link
  • DreamFoods line of Italian Volcano beverages have become kosher certified by the Orthodox Union. Link


  • An article on the CNN Health website examined at the recent FTC complaint against POM Wonderful and how health claims surrounding foods and beverages are blurring the lines. Link
  • An article in the Baltimore Sun took a look at ESPN’s decision to broadcast an investigation into energy drinks and their effects. In particular, the show focused on young athletes and drink consumption. Link
  • Kefir took the spotlight in an article on the Bon Appetit blog, The Conscious Cook. The post discussed the beverage’s rise to popularity and briefly discusses its health benefits. Link
  • An article on focused on the purpose of Nestle’s new Health Science S.A. and Institute of Health in light of the recent POM complaint filed by the FTC, and what this might mean for future regulation and the food and beverage industry. The piece also speculated the possibility for greater restrictions on health claims made by companies like Nestle, Kraft and PepsiCo. Link
  • A recent article in The New York Times looked at the trend of juice-based cleanses that aim to “rid” the body of toxins. It focused on celebrity-endorsed, pre-packaged juices and concoctions – and how this is becoming more trendy and accepted. The writer sampled one treatment and wrote about her experience. Link
  • According to the New York Times, emails from at least three nutritionists and other New York City Health Department workers to commissioner, Dr. Thomas A. Farley, expressed strong doubts about city’s anti-soda anti-fat, anti-soda campaign. Link


  • Bond Laboratories, Inc recently held an in-store promotion of its Resurrection Anti-Hangover Drink at Cub Foods stores in the Minneapolis/Saint Paul market. The company estimates that the program reached approximately 1,400 people, who received samples and instruction on how to use the product. Link


  • A research team at the Childhood Obesity Research Center at the University of Southern California’s Keck School found that drinks with high fructose corn syrup can contain 65 percent fructose, nearly 20 percent higher than previously believed. To obtain this result, the team analyzed the sugar profiles of 23 popular sodas. Link


  • Dr Pepper Snapple Group has reported its third-quarter earnings. For the quarter, sales volume increased 1 percent and branded sales volume was up by 3 percent. Additionally, reported income from operations for the quarter was $260 million. Link
  • Jones Soda has planned to close a sale of its common stock to Glengrove Small Cap Value, Ltd. The company aims to sell 948,475 shares for approximately $1.0 million. Link


  • PepsiCo will be building a new US $73 million beverage production plant in Vietnam’s northern Bac Ninh Province’s Viet Nam-Singpapore Industrial Park. Link
  • PlastiPak’s ThermoShape integrated high-speed blow and fill complete packaging line went into commercial operation this month at Al Ain Mineral Water Company in Dubai. Link


  • Project 7 has won Consumer Goods Technology Magazine’s (CTG) 2010 SMB Award. The award is given to the small to mid-sized consumer goods company that is best utilizing innovation/technology/sales and marketing. Link