The Flow: NY soda tax dead?; PepsiCo, A-B partner on ad buys


  • New York’s state Senate and Assembly both rejected a proposed tax on sugar-sweetened beverages, Link but New York State health commissioner Dr. Richard F. Daines is gambling that the states soda tax proposal might be revived during 11th-hour budget negotiations. Link
  • PepsiCo and Anheuser-Busch InBev are joining forces to squeeze savings out of media companies when they place advertisements. Link
  • The FRS Company announced that it has received $23.1 million in its latest financing round led by Oak Investment Partners, LLC. Link
  • BevNET Live: Early Pricing Extended – Register by April 15 and save. Link


  • The Relaxing Company, Inc., creators of Mary Jane’s Relaxing Soda, announced the launch of THE RELAXING TEA. Link


  • Hawaiian Springs announced it has boosted its presence in Northern California with the addition of more than 80 retail locations. Link


  • California lawmakers will begin hearings on a new bottle recycling bill next week. Link
  • Ralph D. Crowley Jr., the CEO of Polar Beverages, told Massachusetts House Speaker Robert DeLeo that he opposes a state beverage tax proposal. Link


  • Topplez released its first TV Commercial. Link
  • All Sport signed an agreement with Major League Baseball’s Toronto Blue Jays. As part of the sponsorship program, All Sport Body Quencher is the official sports drink of the team, the first MLB deal for the All Sport brand since a 2001 partnership with the Cleveland Indians. Link


  • Adina for Life, Inc. announced the completion of a $14 million round of equity financing. Leading this newest round is Dallas, TX-based CIC Partners, which includes former PepsiCo Chairman and CEO Roger Enrico, and Michael Rawlings, former President at Pizza Hut, Inc. Link


  • Kansas’ KSN ran an article about Mary Jane’s Soda creator Matt Moody. Link
  • Stephen Anson created Oogave because he was frustrated with the beverage selection he could offer at his natural foods restaurant in Denver, the Summit Daily News reported. Link
  • The Coca-Cola Co., Inc.‘s Powerade and PepsiCo‘s Gatorade are both chasing the next generation of athletes, the Atlanta Journal Constitution reported. Link
  • The Coca-Cola Co. Inc. is trying to fight a major sales decline with a TV campaign highlighting vitaminwater’s hangover-easing credentials, the Wall Street Journal reported. Link
  • The emergence of relaxation drinks leaves some health officials troubled, reports the Southeast Missourian. Link


  • Coca-Cola Enterprises will release first-quarter 2010 earnings before the market opens on Tuesday, April 27. A conference call discussing these results will be webcast live over the Internet at 10:00 a.m. ET that morning. The public can access the live webcast through the company’s Web site at A replay of the presentation will be available at this site later that day. Link


  • Coca-Cola Bottling Co.‘s Memphis, Tenn. plant takes recycling so seriously that the facility only has one Dumpster, and it’s under lock and key, The Commercial Appeal reports. Link
  • PureCircle announced that stevia-based product launches continue to expand globally. Thirty-five countries have now launched a stevia-sweetened product. According to Mintel, in 2010, 102 new products sweetened with stevia have been launched, with 37 new products launched in March alone. Link
  • Following two successful concentrate auctions, Ocean Spray announced details of a third auction taking place on April 28. Link


  • Rockstar Energy Drink announced that it has signed a long-term distribution deal with Frucor in Australia and New Zealand. Link
  • A team of national experts drawn from EU member states has concluded that there is no new evidence on aspartame that would require the European Food Safety Authority to reassess its opinion that the sweetener is safe. Link
  • Schweppes launched a series of collectible phosphorescent cans overseas. Link


  • RelaxZen, Inc. announced the appointment of Bill Audia as National Sales Manager. Audia comes to RelaxZen, Inc. with experience from Switch Beverage Co., Cadbury Schweppes Americas Beverages and Snapple Beverage Group.
  • The FRS Company named Tim Redmond as Central Division Vice President, Field Sales. Redmond most recently served as Central Director of Sales responsible for vitaminwater and smartwater. Prior to that, he held sales leadership positions at Snapple Beverage Group and Coca-Cola Enterprises.


  • Emeco, maker of iconic chairs with 80 percent recycled aluminum, will soon offer the Navy Chair made with recycled Coca-Cola bottles. The chair will be made with 111 PET bottles, or about 65 percent post-consumer content. Link
  • At the RetailTech 2010 exhibition in Japan, a new Coca-Cola vending machine was demonstrated which uses finger vein authentication technology to dispense Coke bottles. This biometric system employs finger pulse recognition to authenticate a user after which his credit card or account is automatically debited. Link
  • Tiger Woods, who lost his endorsement deal with Gatorade in the wake of his infidelity scandal, was recently spotted with a bottle of Powerade. Link