‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters
Healthy, but not too healthy. That’s the gist of the products that made this year’s edition of Circana’s 2025 New Product Pacesetters.
New Beverages: GHOST x Bubblicious, Lapo’s, Recess
This week's new beverage gallery features GHOST's latest candy-coated collaboration, Elmhurst's RTD protein shake debut and a long-awaited move outside of bitters for iconic brand House of Angostura.
From the Inside Out: The Rise of Functional Gut Health Drinks – Spate Q2 2026 Report
Gut health is no longer a niche wellness conversation; it’s becoming one of the defining forces shaping the functional beverage market. The latest Spate report traces how consumer interest has evolved into a fast-growing ecosystem of prebiotic drinks and probiotic sodas.
Review: Little Sun Calimocho Shines Bright
Is this year going to be the summer of calimocho? This week, we taste a pair of new RTD versions from Little Sun.
NIQ: No/Low Alcohol Hits $6 Billion Globally, But Soda and Water Are Winning
No/low alcohol reached $6 billion in worldwide off-premise sales, growing +11.8% versus a year ago and adding $737 million in incremental sales, according to a new moderation report from NIQ.
The Cycle Wants to Put Period Relief in the Grab-and-Go Cooler
Typically, consumers seeking relief for menstrual cycle pain and discomfort need to scour the drugstore aisles. The Cycle, a startup functional beverage brand now available nationwide in Sprouts, wants to put PMS relief right in the checkout aisle.
RNDC Files OR WARN Notices Ahead Of Potential Columbia Deal
Republic National Distributing Company (RNDC) issued WARN Act notices on Monday for nearly 150 layoffs in Oregon, as Columbia Distributing prepares to potentially take over certain wine and spirits distribution rights from RNDC across Oregon and Washington.
BuzzBallz Dominates in Premixed Cocktails as The Segment Hits $2.74B
Sazerac-owned BuzzBallz is leading the way in the ready-to-drink (RTD) segment.
Messi, No Más: World Cup Winner’s Hydration Brand Phased Out After Objectives Missed
After making a splashy debut in 2024, Más+ By Messi, the hydration drink brand co-launched by global soccer superstar Lionel Messi and Mark Anthony Brands, is officially out of the game.
Perfect Purée Acquires Strongwater, Expands Premium Bar Ingredients Portfolio
The Perfect Purée of Napa Valley, a leading producer of premium fruit products for culinary and beverage professionals, is expanding into the elevated bar ingredients category with its acquisition of Strongwater, the Colorado-based maker of craft bitters, mixers and functional beverages.
BevNET Live NYC on June 10 + 11: Meet the New Beverage Showdown Semifinalists
It’s time to reveal the semifinalists for BevNET’s signature pitch competition, the New Beverage Showdown, taking place at BevNET Live NYC on June 10 + 11.
Distribution: Juni Adds Kroger Banners, BRĒZ Takes On Mass
In beverage distribution news, sparkling adaptogenic tea brand Juni is now available at Kroger banner stores, as Magic Mind takes to the skies with Fiji Airways.
Spritz Society Bets the Brand on The Skinny Spritz
After the diet culture of the 2000s propelled the commercialization of the skinny margarita, can the better-for-you trends of the 2020s do the same for the skinny spritz? One brand is betting on it.
NIQ: Hard Tea RTDs Gain On-Premise Share as Spirits & RTDs Lead Growth
On-premise bev-alc trends have been steady this year, trending between flat and up 1% over the last few months, but categories have experienced their own twists and turns, according to a new report from market research firm NIQ.