Review: We’re Feeling This MateVibe
MateVibe offers an approachable take on the category that leans heavily into a classic iced tea base accented by flavor-specific additions.
Another New Bill to Regulate Legal Hemp Beverages Goes to Capitol Hill
Congress is getting more serious about finding a regulatory solution for the hemp beverage market, with two U.S. representatives filing a new bill today aimed at establishing a proper framework to allow brands to stay legal.
7UP Says It’s Time For Lime With Brand Refresh, Reformulation
For the first time in 15 years, 7UP has revamped formulation to put the spotlight on its new lime-forward identity.
MALK Chasing ‘Another Spot in the Fridge’ with Nutrient-Dense ‘Whole’ Plant Milk
Having built its reputation around short ingredient decks and organic plant milks, MALK is adding more nutrition to the equation with the launch of Whole MALK.
Hemp Recap: Attorneys General Push For Permanent Ban N.C. Pulls Back
While beverage makers are in a race against time to preserve legal standing for intoxicating hemp products, a majority of state Attorneys General are urging Congress to stand firm on the upcoming November ban.
Rockstar Founder Russ Savage Calls For Celsius Leadership Ouster After Q2 Earnings Miss
After a disappointing Q2 earnings, Celsius leadership is facing an insurgency led by Rockstar Energy founder Russ Savage.
Taste Radio: What Are The Most Fundable Concepts In Food & Beverage?
Even in a tough fundraising market, investors are still writing checks. The question is: to whom? This week, we break down the latest CPG investment data and examine why protein-packed, dye-free, and ingredient-conscious startups continue to stand out with investors.
Monster Q2 Sales Cross $2.5B; Pricing Possible This Fall
Monster Energy reported “solid” second-quarter earnings as revenue crossed $2.5 billion for the first time in a single quarter.
Westrock Coffee ‘No Longer’ Needs Capital, Net Sales +8.8% in Q2
Westrock Coffee Company has declared that it “no longer requires capital,” for its national coffee manufacturing platform, as the business reported its fifth consecutive quarter of EBITDA growth during its Q2 earnings report this week.
New Beverages: Waterloo Refreshes, Liquid Death x Feastables, More Protein
This week, Waterloo unveils its new look, Jolene expands its oat milk latte line and BellRing brings new protein options to two of its brands.
Black Rifle: Wholesale, DTC Drive Double-Digit Sales Turnaround in Q2
Black Rifle Coffee Company’s wholesale and direct-to-consumer businesses led to a strong 12.8% net sales increase in Q2 2026, the company announced in its latest earnings report this week.
Zevia Bets on Brand Reset, Single Cans Under New CEO As Pricing Drives Q2 Sales
Zevia is pairing a leadership transition with its biggest-ever marketing investment to accelerate growth through stronger brand awareness and improved retail execution.
Diageo to Focus on RTDs; Unveils $1B Cost-Cutting Plan
Diageo CEO Dave Lewis unveiled a $1 billion cost-cutting plan for the struggling drinks giant today, alongside a broader push into ready-to-drink (RTD) cocktails and more accessible formats.
Keurig Dr Pepper Sees Double-Digit Growth In Beverages, But U.S. Coffee Sales Slip
Both volume gains (+6.5%) and pricing hikes (+3.5%) helped buoy KDP’s U.S. beverages division, which will soon be operating as its own entity after KDP separates its coffee business into its own publicly traded company.