Taste Radio: The Human Connection Is A Lost Art. But Monte’s Has Mastered It.
One of PJ Monte’s early sales pitches startled a woman so much that she clutched her purse. A few weeks later, PJ’s tomato sauce was on the shelves of her husband’s influential grocery store. It’s one of dozens of stories that PJ, a streetwise, fedora-wearing entrepreneur, has about the development of his acclaimed sauce and pasta brand Monte’s Fine Foods.