Data: Non-Alc Beverage Volumes Rebound in Early February

Non-alcoholic beverage sales were “healthy and accelerated” as volume sales rebounded in the two-week period ending February 10, according to the latest analysis of NielsenIQ data by Goldman Sachs Equity Research.

Review: Weekday Vibes

Weekday Vibes is a line of non-alcoholic spritzers made with dealcoholized wine and available in two flavors: Grapefruit Rosemary Sparkling Rose and Bitter Orange Spritz. The two products have pretty different flavor profiles and nutritional makeups, but how do they hold up against their alcoholic counterparts?

Taste Radio: If Gatekeepers Move The Goalposts, Sharpen Your Aim

Jason Burke, founder/CEO of clean ingredient meat snack and sauce brands The New Primal and Noble Made, spoke about how he navigates constant shifts in how retailers measure traction and determine metrics for success, and how to demonstrate incremental value during pitch meetings.

Stress Test: Melting Forest Aims to Grow Mushroom-Powered RTDs

In the growing market for stress-relief beverages, a new functional mushroom platform brand is hoping to melt consumers’ woes away. Melting Forest is a brand of adaptogenic mushroom (Lion’s Mane and cordyceps) beverages created by California-based CBD Living.

Authentic or Ill Advised? Branding Experts Weigh In On Plantation Rum’s Name Change

Brands reinvent themselves all the time, but not always for the same reasons. In the case of Planteray Rum – the new identity for Plantation Rum as of last month – the change is the culmination of a four-year process that brought the company face-to-face with painful, negative historical connotations, and ultimately towards what it hopes is a brighter future.

Five Questions With Monarch Emulsions CMO Derek Gould

We spoke with Monarch Emulsions' chief marketing officer Derek Gould about the company’s market strategy, its outlook on the rise of hemp-derived D9 drinks and the major industry-wide challenges that lie ahead.

Review: Happy Pop

Happy Pop is a new line of organic energy drinks enhanced with adaptogens. Launched by Koia co-founders Maya French and Dustin Baker, Happy Pop is launching with three 8.4 oz flavors, including Lemon Zing, Rainbow Drip and Tangerine Dream. 

Taste Radio: Poppi May Get A $1 Billion Exit. But What About Profit, Purpose?

Poppi is getting a lot of attention, particularly as an acquisition target, a topic the hosts discussed in the episode, along with Coke’s new TikTok-inspired soda and a trio of “loaded” cereals. This episode also includes a conversation with executives from Manna Tree and Gotham Greens who discuss their relationship as mission-driven investor and entrepreneur.

Westrock, Select Milk Partner To Produce Milk-Based Coffee RTDs

Westrock Coffee is expanding its already ambitious strategic vision for ready-to-drink, announcing yesterday an agreement with Texas-based Select Milk Producers to create a joint venture for dairy or plant-based milk coffee-based beverages.

Liquid Death Looks to Reanimate Consumers with Death Dust

The “entertainment-first” beverage maker is the latest brand to jump into the rapidly expanding hydration category with today’s announcement of Death Dust, which adapts three of the most popular flavors from its sparkling waters – Severed Lime, Mango Chainsaw and Convicted Melon – into electrolyte drink mixes.