Taste Radio: When Hype Engulfs An Entire Industry, What Are The Lessons?

Five years ago, seemingly every food and beverage brand was incorporating CBD into its innovation strategy. Of course, that’s no longer the case. What generated the hype, and what lessons can be drawn from CBD’s rapid rise? The hosts discuss. They also sip and snack their way through an unusual mix of products, including hot dog water (!), crispy beef jerky, candy-flavored coffee and “lox in a box.”

BevNET Live Summer 2024: Gopuff On the New Rules of Rapid Delivery

GoPuff didn’t start off selling beverages. Or even food. (Fun fact: Hookahs!) But with about $1.7 billion in revenue in 2022, it’s clear that the instant delivery service, which started in 2013, is now moving a lot of liquid around the more than 600 cities it services.

Expo West Notebook: Verve, Equator Capture Cold Coffee Buzz

Our latest Expo West recap takes a look at innovations and updates in the RTD coffee category, including revamped and reformulated oat milk lattes from Verve, Equator's latest line expansion, a new brew from New Mexico and RISE Brewing's keg-free collab with coffee dispenser BROOD.

Ruby Exits ‘Rubyverse’ In Search of New Worlds (& Stores)

For Ruby founder and CEO Noah Wunsch, making the move to printed cans comes with plenty of momentum and optimism – and a bit of heartbreak. “Having a sci-fi universe with a hibiscus volcano on the front of the can is something that I really love,” he said earlier this month.

A TikTok Mix-Up Leads to Big Boost for Happypop

Happypop, a brand of functional energy drinks created by Koia co-founders Maya French and Dustin Baker, saw online sales leap over 31,000% last week when TikTok creator Emmy posted a video about discovering a “happy” drink she had been buying.

Expo West: ROAR Turns Up the Volume After New Funding

We sat down with ROAR CEO Bill Lange at Natural Products Expo West 2024 for a discussion covering the brand’s retail strength, expanding distribution and new innovations across RTD and powder lines.

Taste Radio: Patagonia’s CEO Shares The Playbook On Preservation & Provisions

Ryan Gellert, the CEO of pioneering outdoor apparel and gear company Patagonia and Paul Lightfoot, the general manager of its food and beverage division, Patagonia Provisions, speak about how early-stage and emerging brands can actively incorporate sustainability and environmental responsibility into their business strategies.

Happy Products Launches RTDs, Targets Younger Coffee Drinkers

Happy products, the coffee brand launched by CPG entrepreneur Craig Dubitsky and Academy Award winner Robert Downey, Jr., has launched a four-SKU line canned coffee drinks less than two months after hitting the market.