Yerbaé has partnered with Penn State University’s NIL collective, Happy Valley United, in a unique marketing arrangement that includes the release of an exclusive Blue Razz flavor and new distribution partners in Pennsylvania.
After acquiring the small startup brand in 2020, the owners of RTD tea maker Humanitea are getting ready to pour gas in the tank, beginning with a slate of three new flavor innovations.
Spirits 12-month rolling volume trends are down 3.5% from October 2022 to September 2023, and down 5.1% for year-to-date ending in September, according to Wine & Spirits Wholesalers of America (WSWA)’s SipSource.
Connect with more than 725 beverage industry leaders in just 7 days at BevNET Live Winter 2023 in Marina del Rey, CA. Networking is an essential piece of BevNET Live - we make sure to offer plenty of opportunities throughout the day for you to initiate meaningful conversations, establish new partnerships, and catch up with industry friends.
It’s not often that a high-profile investment deal is announced just before a major holiday, but we got lucky this week. After discussing the news that Kim Kardashian’s private equity firm SKYY Partners has invested in upscale condiment brand TRUFF, the hosts munched on a new brand of cookies launched by popular Twitch streamer Pokimane and dove into a growing pool of caffeine-free energy drinks.
In 11 days, 700+ beverage industry leaders will be in Marina del Rey to attend BevNET Live Winter 2023. At the end of Day 1, we invite you to continue your conversations at the BevNET Live Happy Hour followed by the Official Party.
When Tilden, a 750 ml ready-to-serve mocktail debuted at the start of the year, the founders used flask-sized sample bottles to pitch their new product in sales meetings.
We’ve already revealed the semifinalists for BevNET’s signature pitch competition, the New Beverage Showdown, taking place at BevNET Live in Marina del Rey on December 4 + 5. Now, let’s meet the judges.
As it moves to discontinue its PowerBar brand business in North America, protein products portfolio company BellRing Brands announced full fiscal year 2023 net sales over $1.6 billion, up 21.5%, in an earnings report this week.
For Mark Mahoney, founder of Massachusetts-based The Drinkable Company, the Delta-9 THC market is beginning to mature to the point where his extensive CPG expertise and experience can further press an advantage.
Canned tea maker Weird Beverages is teaming with our Editor-in-Chief’s favorite band, The Grateful Dead, to release a pair of new permanent flavors -- Grateful Grapefruit and Mystical Mint -- in its 16 oz. can Weird Yerba lineup starting on January 1.
We’ve already revealed the finalists for BevNET’s Cocktail Showdown, our pitch competition for RTD cocktail brands taking place at BevNET Live in Marina del Rey on December 3. Now, let’s meet the judges who bring a wealth of expertise in retail, investment, R&D, and more.
With its first season in the books, the founders behind zero-proof spirit brand Wilderton have one major takeaway after opening the first non-alc tasting room and distillery in the country: it’s working.
Cy Cain, the co-founder and CEO of Straightway Cocktails, an award-winning brand of super-premium bottled and canned cocktails, explained how years of preparation gave the company a strong foundation on which to build, why passion and opportunity equally drive the business forward and how he assesses a broader opportunity to reach consumers in other beverage alcohol categories.
