Data: Non-Alc Sales “Remain Healthy,” Volumes Improve

Non-alcoholic beverage sales “remained healthy” in the most recent two-week period with volume declines improving and pricing slightly increasing, according to an analysis of NielsenIQ data.

Taste Radio: How Athletic Brewing is Building A Brand While Leading A Revolution

Bill Shufelt and John Walker, the co-founders of flourishing non-alcoholic beer brand Athletic Brewing, spoke about the company’s role in the evolution of alcohol-alternative beverages and its influence on how consumers perceive them, why it’s in the company’s interest to support competitors, and how they evaluate new retail and distribution opportunities.

Review: Yaté Yerba Maté

Proudly “born and made in LA,” Yaté is a new two-SKU line of sparkling yerba maté beverages that are packaged in 12 ounce cans.

Coca-Cola, Pernod Ricard Team For Absolut-Sprite RTD Cocktail

The Coca-Cola Company is taking another step into the beverage alcohol market, announcing today the launch of a global partnership with spirits conglomerate Pernod Ricard to introduce Absolut Vodka & Sprite as a ready-to-drink pre-mixed cocktail in 2024.

Better Booch to Acquire Live Beverages in First M&A Deal

Startup kombucha brand Better Booch is moving to finalize its first acquisition as it has signed an agreement to acquire the assets of fellow fermented drink maker Live Beverages in a move aimed at reaching profitability.