Michael B. Jordan Leaves MOSS As The Brand Restructures
Sea moss beverage brand MOSS is going through "organizational changes" that have limited the availability of the brand in retail.
514 Eagle Rock Colorado Employees Face Layoffs After Southern Glazer’s Sale, Per WARN Notice
All 514 employees at Eagle Rock Distributing Colorado's operations will be permanently laid off in June following the completion of its sale to Southern Glazer’s Wine & Spirits (SGWS), according to an April 2 Worker Adjustment and Retraining Notification (WARN) Act notice.
Target Expands THC Drink Opportunity In Minnesota
After a 10-store trial, Target has added over 60 new licenses to sell low-dose hemp-derived THC beverages in its home state of Minnesota.
Esspo Attacks ‘Afternoon Slump’ With Espresso Soda, Now at Whole Foods
Despite a checkered history for sparkling RTD coffee at retail, Esspo is betting that its combination of flavorful refreshment and moderate caffeine will resonate with consumers seeking something different to shake them out of the afternoon doldrums.
Marketing: Accelerator Refreshes Brand, Expands Livvy Dunne Deal; Plus Essentia, Coca-Cola
After revving back up as an independent brand in February, Accelerator Active Energy has unveiled updated, more vibrant cans designed to better stand out on-shelf and across digital platforms.
Tetra Pak Breaks Ground on U.S. HQ Facility Expansion
Carton packaging innovator Tetra Pak broke ground on a new facility at its U.S. and Canada headquarters in Denton, Texas last month as part of an expansion of its Product Development Center.
Tom First to Speak at BevNET Live NYC 2026, June 10-11
He’s been a founder, advisor, investor, and more, but for Tom First, the label that fits best is “Beverage Guy.” From helping launch the first great wave of New Age Beverages with Nantucket Nectars to ushering in the Modern Soda category at Culture Pop, First has always been at the forefront of beverage innovation, and he’ll share advice and experience from almost 40 years in the business when he speaks at BevNET Live NYC 2026.
Old World, New Bet: Branca’s President On Taking a Stake in Alcohol-Removal Tech
Major spirits groups are approaching moderation trends in different ways – for the Milan-based parent company of Fernet-Branca, that means investing in new technology.
Taste Radio: Khloud Has Khloé, But Community Builds The Brand
Celebrity might open the door, but execution is what blows it wide open – and Khloud is proving it. Jeff Rubenstein, a seasoned CPG operator who co-founded the brand with Khloé Kardashian, shares lessons on execution, early missteps, and why star power alone doesn’t build a lasting brand. He also explains how balancing broad visibility with grassroots community is key to long-term success.
Distribution: Boisson Teams with Gut Oggau to Launch ‘Gut Feeling’ NA Brand
Non-alc beverage platform Boisson is serving as the exclusive launch partner for Gut Feeling, a new botanical herbal drink brand developed by Austrian natural wine estate Gut Oggau.
Kombucha Town Set For Rebuild Under New Ownership
More than half a year after Pacific Northwest-based brand Kombucha Town filed for bankruptcy protection, the brand has been acquired by Boom Chaga owner The Better For You Company (BFYC).
Kylie Jenner Expands Sprinter Platform With Beauty Subline k2o
Kylie Jenner's RTD cocktail brand has launched an ingestible beauty platform, k2o by Sprinter, with its first Advanced Skin Hydration product.
Energy Drinks Are Chasing Electrolytes, But Will It Help Them Stay Ahead?
As energy drink makers look to expand under the general umbrella of "performance"-based functionality, electrolytes are increasingly the logical next place to look.
PLTFRM Consolidates to Fuel Omnichannel Growth
PLTFRM has consolidated all of its subsidiaries, including Team Direct, VENDO, AMPD, Cities and Presence, under a single identity to cement its position as “a fully integrated omnichannel growth powerhouse.”