Morgan Wallen-Backed Ryl Tea Targets Awareness, Accessibility Via DSD

As a fast-rising company in a fast-growing category, Ryl Tea is at an early inflection point in its short lifespan. Speaking about its run thus far, CEO and founder Blodin Ukella emphasized the brand’s attention to efficiency, cash flow and judicious P&L.

After Rapid Rise in Midwest, BUBBL’R Goes Nationwide with Target

BUBBL’R is going nationwide in Target, bringing the Wisconsin-based sparkling water brand to top coastal beverage markets for the first time. Developed and owned by Pepsi-Cola bottler Wis-Pak, BUBBL’R produces a line of functional sparkling waters containing antioxidants, vitamins and 69 mg of caffeine per 12 oz. slim can.

WTF: Lucky F*ck Energy Announces Rebrand, New Investment

Less than a year removed from its launch, Lucky Energy (formerly Lucky F*ck Energy) has landed a fresh $8 million investment as the energy drink rebrands itself to find new distribution opportunities.

Marketing: Beverage’s Best April Fool’s Pranks

Running a business in the high-stakes beverage industry is a serious undertaking – for 364 days of the year, that is. But today, April Fool’s Day, is more of a laughing matter.

Review: Melting Forest

Melting Forest is a line of mushroom enhanced sparkling adaptogenic beverages available in eight SKUs, split into four energy drinks and four D-stress varieties.

Report: Adult Non-Alc Retailer Rumored to Close

Is leading adult non-alc (NA) retailer Boisson shutting down? According to a Boisson employee, the company shared news of its impending closure with staff on Thursday, but has yet to announce it publicly.

Taste Radio: When Hype Engulfs An Entire Industry, What Are The Lessons?

Five years ago, seemingly every food and beverage brand was incorporating CBD into its innovation strategy. Of course, that’s no longer the case. What generated the hype, and what lessons can be drawn from CBD’s rapid rise? The hosts discuss. They also sip and snack their way through an unusual mix of products, including hot dog water (!), crispy beef jerky, candy-flavored coffee and “lox in a box.”

BevNET Live Summer 2024: Gopuff On the New Rules of Rapid Delivery

GoPuff didn’t start off selling beverages. Or even food. (Fun fact: Hookahs!) But with about $1.7 billion in revenue in 2022, it’s clear that the instant delivery service, which started in 2013, is now moving a lot of liquid around the more than 600 cities it services.

Expo West Notebook: Verve, Equator Capture Cold Coffee Buzz

Our latest Expo West recap takes a look at innovations and updates in the RTD coffee category, including revamped and reformulated oat milk lattes from Verve, Equator's latest line expansion, a new brew from New Mexico and RISE Brewing's keg-free collab with coffee dispenser BROOD.