Ready to Run: Why RTD Cocktail Brands Are Betting Big On Rum
With tequila and vodka-based RTDs dominating the sales charts, is there room for rum to make a play?
Expo East: GNGR Expands Outside Shots; Clear Cut’s ‘Hero’ Takes Flight; Remedy Embraces Ube
As the final-ever Natural Products Expo East trade show kicks off this morning, our first dispatch looks in at shot maker GNGR Labs' expansion into 12 oz drinks, a new chapter (and product) for growing platform brand Clear Cut, Remedy Organics' growing wellness set and the growing momentum behind American yapoun tea.
Animal Rights Group Alleges Fairlife is Still Sourcing Milk from Abusive Farms
Coca-Cola-owned dairy brand Fairlife is once again under fire from animal rights group Animal Recovery Mission (ARM), this time regarding claims that is continuing to source its milk from farms rife with cattle abuse, a connection which both Coke and the farms’ owner denies.
Data: FMB & RTD Cocktail Sales Up, As BevAlc Steady Over Labor Day Weekend
Volume improved slightly on a sequential basis across wine, spirits and flavored malt beverage categories, while decelerating across hard seltzer in the two-week period ending September 9, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Missed Shots: How 5-Hour Is Responding to Slumping Sales
After 20 years controlling the energy shot category, 5-Hour has seen sales slip in recent years as consumers have adapted new shopping behaviors while also favoring the innovation coming from energy drinks.
New Hope Ending Expo East; New Trade Event Set for 2024
Savor the nostalgia because after nearly four decades, Natural Products Expo East is on its last lap. Organizer New Hope Network confirmed in a letter to attendees yesterday that this year’s annual conference, which begins today in Philadelphia and runs through Saturday Sept 23, will be the show’s last.
Data: Non-Alc Beverage Sales Decelerate Due to Softer Pricing, Volumes
Non-alcoholic beverage sales decelerated in the two-week period ending September 9 due to somewhat softer pricing and volumes, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research.
Aura Bora, Graza Olive Oil Claim ‘Dry Guys’ Title With Non-Alc Cocktail Collab
Aura Bora’s expansion into non-alcoholic RTD cocktails – in the guise of the Dry Guys Olive Oil Martini, launching today – was not spurred by the ever-growing beverage category trend, but rather Andrew Benin, founder and CEO of olive oil brand Graza.
Heineken Acquires Stake in Ellie Goulding’s Served RTDs
Heineken UK has obtained a “significant minority” stake in Served, the ready-to-drink (RTD) brand backed by singer Ellie Goulding. Terms of the deal were not disclosed.
Taste Radio: The Two-Word Phrase That Helps Celsius Generate Over $1 Billion Annually
Celsius CEO John Fieldly spoke about how financial discipline is embedded in company culture, why brand-building is about “figuring out where you fit in a consumer’s life,” navigating expectations and opportunities with strategic partner Pepsico and how junior-level employees influence the company’s innovation strategy.
REBBL Rebrand Targets Mainstream; “It’s a Different Consumer”
REBBL has rebranded its packaging and launched a new website in an effort to simplify its consumer messaging to a broader, mainstream audience.
ZOA+ Pre-Workout Line Expands Into Powder
Energy drink brand ZOA has officially launched its ZOA+ Pre-Workout line in powdered format. Available in Cherry Lime, Fruit Punch and Wild Berry flavors, ZOA+ Pre-Workout powders are sold online direct-to-consumer and on Amazon for $49.99 per 25-serving tub.
Six Questions with Jose “Pepe” Hermosillo, Founder and Master Tequilero of Casa Noble Tequila
We chat with the founder of Casa Noble about why innovation has anchored his business model, what beyond organic means, and how being part of the Constellation portfolio has changed the business.
Flow Reports Record Q3 Revenue, Continues Facility Divestment Plan
As it looks to reduce cash burn and achieve profitability, alkaline water maker Flow Beverage Corp. reported record brand revenue for its flagship water line during its Q3 earnings report this week, growing consolidated net revenue 21% to CAD$10.5 million.