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Sazerac to Acquire BuzzBallz RTD Brand

by Justin Kendall and Zoe Licata, Mar. 20, 2024 at 4:32 pm

Spirits giant Sazerac announced today plans to acquire Southern Champion’s ready-to-drink (RTD) portfolio, including BuzzBallz, the spherical wine-, spirit- and malt-based cocktail brand.

Marketing: Olivia Culpo Has ‘Zero to Hide’ in BODYARMOR Campaign; Coca-Cola, Recover180 Take Center Court

by BevNET.com Staff, Mar. 20, 2024 at 2:58 pm

BODYARMOR has tapped model Olivia Culpo and her fiancé, 49ers running back Christian McCaffrey – a longstanding partner with the sports drink brand – for its first-ever campaign for its latest release, Zero Sugar.

Backed by New Investment, GNGR Labs Looks Beyond NYC

by Martín Caballero, Mar. 20, 2024 at 1:57 pm

New York-based GNGR Labs has secured a low seven-figure investment round led by Gather Ventures and with participation by Bochi Investments, representing the brand’s first outside money.

Expo West 2024: Sanzo CEO Sandro Roco Talks Brand Evolution, New Investors

by BevNET.com Staff, Mar. 20, 2024 at 12:29 pm

Sanzo CEO and founder Sandro Roco spoke with BevNET managing editor Martin Caballero about a range of topics, including the genesis of Simu Lui and Steve Aok’s involvement and the evolution of his pitch decks to investors and retailers.

Expo West Notebook: Chobani ❤️ La Colombe; Super Coffee Relaunches Espresso RTD

by BevNET.com Staff, Mar. 19, 2024 at 2:55 pm

Our latest news roundup from Expo West 2024 dives into La Colombe’s revamp under Chobani’s ownership, how Super Coffee is fine tuning its identity (and portfolio) to match demand, and ITO EN’s eye-catching collaboration with LA Dodgers superstar Shohei Ohtani.

Vertosa, Dohler Partner on Ingredients Deal

by Martín Caballero, Mar. 19, 2024 at 1:12 pm

Having already created a proprietary technology to infuse cannabis into food and beverage products, Vertosa is looking to solve another problem: making those products taste good.

Taste Radio: This Simple Mantra Is At The Core Of RIND’s $25M Success Story

by BevNET.com Staff, Mar. 19, 2024 at 11:19 am

Matt Weiss, the founder and CEO of sustainable and better-for-you snack brand RIND Snacks, speaks about how the company maximizes the value of outside capital, utilizing alt-retail channels, foodservice and travel stores to drive cash flow and why investing early in brand ethos and a polished product has consistently paid dividends.

Taste Radio: Our First Round Of Faves From A Fabulous Expo West 2024

by BevNET.com Staff, Mar. 18, 2024 at 3:10 pm

Having combed the cavernous halls of a gargantuan Natural Products Expo West 2024, the hosts had plenty to discuss. From innovative new products and fast-growing categories, to trendy ingredients and exhibitor enthusiasm, this episode provides their first recap of an incredible event.

PepsiCo Bottlers Take Gatorade Pallet Fight To NY Supreme Court

by Martín Caballero, Mar. 18, 2024 at 12:23 pm

A Gatorade pallet program is at the center of a complaint filed last month in New York State Supreme Court in which two major independent Pepsi bottlers and their subsidiaries accuse the company of undercutting their position after enforcing a switch to DSD last March.

Expo West Notebook: Non-Alc Expansion; Weird Gets Wired

by BevNET.com Staff, Mar. 18, 2024 at 12:21 pm

Our latest news roundup from Expo West 2024 highlights a fresh approach from Weird Beverages, how Recess and Parch are growing the retail footprint of adult non-alcoholic drinks, and plant-based innovations from Forager Project and MALK.

Expo West 2024: Mushrooms & Marijuana Have Editors Buzzing

by BevNET.com Staff, Mar. 15, 2024 at 12:51 pm

Reporting live from the second day of Natural Products Expo West 2024 in Anaheim, California, Nosh managing editor Monica Watrous and BevNET editor-in-chief Jeff Klineman examine how mushroom are having a moment, discuss the rolling momentum for hemp-derived THC drinks, and share their latest new product discoveries.