Family Startup HRBL Debuts with Adaptogenic Functional Drink Line
With relaxation and immunity still key priorities for consumers, New Jersey-based startup brand HRBL is leaning into adaptogenic ingredients to meet those needs.
Bloom Unveils Protein, Soda Innovation at Expo West
At Natural Products Expo West last week, BevNET caught up with Bloom CEO and co-founder Greg LaVecchia to chat about where the brand is finding organic traction with female consumers, the importance of Bloom's digital-first strategy, the rise of clear protein and what innovation Bloom has in store for this year.
National Beverage Corp. Increases Gross Profit As Sales Slip
LaCroix sparkling water company National Beverage Corp. reported third-quarter net sales slightly below the same period last year, but a margin increase year-over-year.
New Products: Coffee, Energy Drinks and CSDs From Expo West & Beyond
Protein is great, but how is that supposed to keep us awake in the afternoon? Luckily this past week has seen plenty of innovation in the caffeine world, with buzzy releases from coffee stalwarts Happy, La Colombe and Dunkin', along with energy-boosted launches from Sparkling Ice and Liquid I.V.
PRÉS Looks Beyond Short-Term Trends with Protein Coffee Rollout
While protein was all over Natural Products Expo West 2026 last week, PRÉS, a startup protein coffee brand at the show, is seeking to build a business that can thrive far past the current protein hype.
Taste Radio: Target’s Bigger Grocery Play & Angel Investors On What’s Next
Target is expanding its food and beverage footprint with new store concepts and larger grocery sections – potentially creating more space for emerging brands. The hosts discuss what it means for startups and also spotlight notable trends and brands from Expo West. The episode also features interviews from our Miami meetup, including one with angel investor Spencer Slaine.
New RTDs From Lucky One, On The Rocks, Saint Spritz and More
From Gallo’s spiked lemonade getting a sweet tea makeover to Surfside taking on the spiked sports drink, this month’s ready-to-drink (RTD) releases lean hard into better-for-you credentials, nostalgia, and a whole lot of iced tea.
New Products: Protein Powers On With Koia, Remedy, Everyday Dose & More
Protein -- you want it, we go it. Whether you're over it already or still maxxing out, there's no debate that protein is one of the most powerful beverage innovation trends of the moment, as seen at Natural Products Expo West last week.
Caliwater Flashes Star Power with Demi Lovato; CEO Owens Brings Sales Focus
At Natural Products Expo West 2026 last week, singer Demi Lovato joined co-founders and actors Oliver Trevena and Vanessa Hudgens at the brand’s booth. In this video from the show, the trio discussed their experience being involved in the business end of a CPG brand.
BevNET Live NYC 2026: New Beverage Showdown Applications Are Open — The Industry’s Premier Pitch Competition
BevNET has opened applications for the next edition of the New Beverage Showdown, the beverage industry’s premier pitch competition for early-stage brands. Presented by Coca-Cola North America’s New Revenue Streams, the New Beverage Showdown will take place during BevNET Live NYC 2026, happening June 10–11, 2026.
Vertosa Files Motion to Dismiss Lawsuit
Cannabinoid infusion maker Vertosa has filed a motion to dismiss a trademark infringement lawsuit filed in January by CCT Sciences LLC.
GURU Posts ‘Record’ Q1 Revenue Despite U.S. Sales Declines
Despite a dip in U.S. sales, Canadian energy drink maker GURU reported “record” quarterly net revenue of CAD$8.8 million, up 14.7% year-over-year, according to the company’s Q1 Fiscal Year 2026 earnings report today.
Trump Chases New Tariff Alternatives with Investigations Into Trade Partners
Despite a major loss with the Supreme Court last month, Donald Trump isn’t giving up on his tariff ambitions. The United States announced Wednesday two trade investigations; one into excess industrial capacity for 16 international trade partners and another looking at alleged forced labor.
Coefficient Capital Closes $290M Fund II; Total Assets At $800M
Coefficient Capital is raising its ambitions to grow the next generation of consumer brands with the closing of its second fund at $290 million, including a previously unannounced vehicle called the Apex Fund with $240 in committed capital.