Review: Perfy
Launched as a DTC product in January 2022, Perfy is a line of low-sugar sodas in 12 oz. cans that are enhanced with nootropics and adaptogens. The brand is launching in three flavors: Blood Orange, Tropical Citrus, and Fruit Punch.
Expo West 2022: Laird Superfood’s New CEO Maps Out Growth Plans
Plant-based nutrition platform Laird Superfood has undergone a significant amount of change over the past few years, from acquiring energy bar brand Picky Bars to taking the company public and bringing in a range of new team members, including new CEO Jason Vieth. In this video, recorded at Natural Products Expo West 2022, Vieth discusses how he plans to use his background and expertise to continue propelling the brand onward.
Expo West 2022: Weller Talks THC Interests, Dale Katechis Joins Brand
In this video recorded at Natural Products Expo West 2022, Simmons and Katechis speak with BevNET editor-in-chief Jeff Klineman about its upcoming cannabis innovations, why the brand is continuing to lean in to CBD when others are pivoting away, and why Weller may become more than a beverage brand in the future.
Chobani Names New President, Sees Other Exec Changes
After announcing last week the departure of longtime president and COO Peter McGuinness, Chobani is actively reconstructing its leadership team, starting with the reappointment of former executive Kevin Burns as president and COO.
Expo West 2022: Kuli Kuli Founder Discusses The Rise Of Moringa As Company Explores New Formats
In this video, recorded last week at Natural Products Expo West 2022 in Anaheim, California, Kuli Kuli founder and CEO Lisa Curtis discussed how the company has tackled a range of formats while also educating consumers on the benefits of Moringa.
NielsenIQ: Non-Alc Beverage Sales Accelerated Over Super Bowl Period
Non-alcoholic beverage sales saw modest acceleration over the two-week period ending February 26, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Dollar sales were up 14.8% in the two weeks and grew 11.5% for the 52-weeks, however Goldman noted that the period included Super Bowl Sunday, which occurred prior to the period the year before.
Expo West 2022: HOP WTR CEO Bass Breaks Down ‘Up to No Good’ Campaign
In this video, filmed last week at Natural Products Expo West 2022, HOP WTR co-founder and CEO Jordan Bass breaks down the brand’s new “Up to No Good” marketing campaign highlighting the brand’s “No Alcohol” credentials and sheds more light on the recent equity investment by MMA fighter Dustin Poirier into the company.
Expo West 2022 Gallery: Innovations in Coffee, Kombucha and Juice
Immunity, energy and gut health were all over the show floor at Natural Products Expo West 2022, and especially within the coffee, kombucha and juice categories where innovations emphasized functionality and plant-based offerings. In this gallery of new products featured at the show last week, we highlight some of the show’s launches.
Expo West 2022: Orgain CEO Abraham Talks Growth, Nestlé, International Opps.
In this video, recorded last week at Natural Products Expo West 2022 in Anaheim, California, Orgain founder and CEO Andrew Abraham discussed the strategic decisions that helped set the stage for the company’s acquisition, how Nestlé will open new doors for the brand, and the new innovations the brand is debuting this year.
New Hope to Reexamine Show Policies After Sexual Harassment Allegations at Expo West
Allegations of sexual harassment at recently-concluded Natural Products Expo West are rocking social media and causing the show’s administrators to take stock of the behavior of guests on the floor and at ancillary events.
Taste Radio: Our Picks For The Best New Products From Expo West 2022
After three days spent exploring the cavernous halls of the Anaheim Convention Center and meeting with hundreds of exhibitors at Natural Products Expo West 2022, Taste Radio hosts Ray Latif and John Craven have compiled a list of their picks for the best new product introductions from the annual event.
Howard Schultz Named Interim Starbucks CEO After Johnson Steps Down
Former Starbucks CEO Howard Schultz is returning to the company on an interim basis, following the resignation of chief executive Kevin Johnson, effective April 4. Schultz, will also rejoin the company’s board of directors as it searches for a permanent replacement, according to media reports this morning.
Expo West 2022: Vanessa Hudgens Dives Into Beverage with Caliwater
Since joining cactus water brand Caliwater as a co-founder last year, actress Vanessa Hudgens has been a passionate advocate for the company as it seeks to establish itself as a better-for-you hydration option. In this video from Natural Products Expo West 2022 in Anaheim, California last week, the Tick, Tick…Boom! star discussed her experiences promoting the brand at sampling events, the company’s charitable initiatives, and teased a new kid’s line coming later this year.
Schilling Cider CEO: Newly Launched Non-Alc Vida Maté Line Has Potential to Outsell Cider Portfolio
Schilling Cider launched Vida Maté, a line of non-alcoholic yerba maté beverages, earlier this month that CEO Colin Schilling believes has the potential to outsell its hard cider portfolio.