Spirit Producers Advocate for Top Priorities at Capitol Hill

More than 200 distillers met virtually with lawmakers last week to address critical issues in the spirits industry, including asking legislators to ease direct-to-consumer shipping and the U.S. Alcohol and Tobacco Tax and Trade Bureau (TTB) for regulatory efficiencies.

Diageo Acquires Cold Brew Coffee Liqueur Brand Mr Black

Global spirits conglomerate Diageo has acquired premium cold brew coffee liqueur brand Mr Black, in which it previously held a minority stake, the company announced today. Terms of the deal were not disclosed.

Doubling Sales In A Year, Milo’s Tea Hits $400 million

Milo’s Tea Company has quietly become the fourth largest iced tea maker in the U.S. by steadily building new production capacity and incrementally expanding its target consumer base out of the regional south.

Taste Radio: How Do You Build A Profitable Business That Generates Millions In Annual Revenue? Think ‘Petit.’

Max Pouvreau, the founder of premium pudding brand Petit Pot, explained why he has always emphasized frugality and cautious spending, how the hire of an experienced operations executive and planning strategy helped the company scale production and achieve profitability and how being ahead of the curve on permissible indulgence has benefited the brand’s development.

BevNET Live Winter 2022: How Celsius Got Red Hot

Celsius CEO John Fieldly will bring the story of Celsius’ long climb to the top to the BevNET Live Winter audience this December 5 and 6 in Santa Monica, Calif. Fieldly will go through the company’s search for effective brand positioning and retail efficiency, and the ways that he’s been able to make the product work for a growing set of consumers, retailers, and investors – all of whom are seeing their investment in the brand pay off.