Taste Radio: A Revolution Is Underway. Ghia’s Mélanie Masarin Has A Vision For Victory.
Mélanie Masarin, founder and CEO of pioneering non-alcoholic cocktail brand Ghia, discussed the influence of her work experience at Glossier on the brand’s development, her vision to build Ghia as an “IRL” platform and how it was impacted by the pandemic, the remarkable story about how she won over Ghia’s brand designer and why “growing up in the right way” often means pumping the brakes.