With the opening of its new CPG marketing services division, L.A. Vibrations, SoCal-based beverage incubator L.A. Libations has taken another step towards becoming a complete one-stop shop for startup brand building.

Known for its four-SKU line of RTD hopped teas, the Boulder, Colorado-based beverage company has announced its entrance into the non-alcoholic “beer” market with the launch of Hoplark 0.0, a zero-calorie, zero-proof craft brew line that arrives in stores this month.

Spring is almost here and the latest ready-to-drink cocktail launches are preparing for the warm weather occasions, including new lemonade flavored vodka seltzers, shareable ready-to-serve margaritas, authentic Mexican tequila drinks and a canned Cosmopolitan.

Does the world need another oat milk? The founding team behind Ghost Town Oats, a new oat milk venture backed by specialty coffee experts Michelle Johnson, Ezra Baker and Eric J. Grimm, would argue that it depends on what you mean by ‘another.’ .

Call it the calm before the storm. This week’s wave of new products — which includes new entries in cannabis, energy and kids beverages, among others — is just a…

Nutrition, health and wellness financings increased 25% in 2021 as M&A activity returned to pre-pandemic levels, according to the latest Healthy Living Consumer Products webinar by advisory firm Whipstitch Capital and SPINS today.

With the release of its first line extension, Rowdy Power Burn, the brand is aiming to diversify both its consumer base and retail presence, while giving it a lifestyle focus.