BevNET Live L.A. 2025: Friend Finder – How Functional Brands Gained Their Audience
No matter the functional promise, it takes a lot more than a good idea to build a successful brand. It takes an audience of consumers and customers to successfully carve out territory in the drink case. At BevNET Live L.A. 2025, three brand leaders will discuss how they successfully scaled into a wide consumer base by finding their initial audience.