Gatorade Launches Rapid Hydration Drink
Gatorade is introducing Gatorlyte, a new three-SKU line of rapid hydration sports drinks that is set to enter convenience stores this summer.
Coke Energy to Be Discontinued in North America
Less than 18 months after it debuted in the U.S. market, The Coca-Cola Company announced today it will discontinue its Coca-Cola Energy line in North America. Launched in January 2020, Coca-Cola Energy was available in original cola and cherry flavors with full calorie and zero sugar variants. Each 12 oz. slim can contains 114 mg of caffeine, guarana and B vitamins.
IRI Employees Launch Diversity Advantage Program
After almost a year of discussions, planning, and strategizing, market research firm IRI has launched the Diversity Advantage Program (DAP), a pro-bono service aimed at supporting minority and women-owned CPG companies by offering access to their market research and analytics, consumer and category insights, as well as training and consulting services.
Boston Beer Establishes Canadian Subsidiary Focused on Non-Alc Cannabis Drinks
Boston Beer Company officially announced its foray into a new frontier today: non-alcoholic cannabis-infused beverages.
Celebrity Roundup: Alkaline Water Company Partners with Shaq, Monster Signs Post Malone
Two publicly-traded beverage companies are tapping into the power of celebrity. Today, The Alkaline Water Company announced that it has brought on Shaquille O’Neal as an equity partner and advisor, while Monster Energy is turning to rapper Post Malone to help promote a new giveaway campaign.
Live On Stage: Liquid Death, Live Nation Announce Partnership
Canned water brand Liquid Death has closed a $15 million Series C round of funding that includes celebrities like Tony Hawk, Wiz Khalifa and Steve Aoki, as well as Live Nation Entertainment, which will carry the product as the exclusive water at over 120 venues and festivals across the United States.
CELSIUS Reports ‘Record’ First Quarter Despite Headwinds
Fitness-focused functional beverage brand CELSIUS announced first quarter revenue growth of 78% to $50 million in an earnings report today, reflecting a “record” sales period despite several headwinds caused by pandemic-related shockwaves.
Droplet Claims “Corporate Plagiarism” Against PepsiCo’s Soulboost
Adaptogenic beverage startup Droplet accused PepsiCo of “corporate plagiarism” in an Instagram post this weekend, claiming the conglomerate’s new Soulboost brand “blatantly” lifts its concept and brand identity. PepsiCo has denied all allegations.
Review: Earth & Star
Earth & Star is a line of RTD functional beverages that are enhanced with mushrooms. Created by the same duo that founded BluePrint – one of the pioneers of the cold-pressed juice category – this brand aims to take on a similar challenge of helping to mainstream a category (in this case mushroom drinks) that’s on the bleeding edge.
Distribution Roundup: Unity Wellness Expands DSD Reach; Reed’s Debuts Resealable Format
In this week's Distribution Roundup, CBD beverage maker Unity Wellness doubles its nationwide distribution, partnering with several new DSD distributors including Legacy Distribution Group in Colorado and Lipman Brothers in Tennessee. Plus: updates from Reed's, Costa Brava Cocktails, Waterloo, BIOLYTE, Pivot Cold Brew and more.
BellRing Brands To Narrow Focus on Beverage
BellRing Brands, the holding company for Post Consumer Brands’s nutrition entities, including Premier Protein and Dymatize, reported a net sales increase of 9.6% to $282.1 million for the second fiscal quarter ending March 31, according to the company’s earnings report last week.
New Realm Launching Spirits-Based RTDs, Exploring NA and CBD Drinks
New Realm will launch three vodka-based, 7.5% ABV canned cocktails by the end of May: Lemon Drop, Orange Crush and Naka Cranberry. A fourth flavor — Tequila Paloma — will launch later in the summer, while gin and bourbon RTDs are also in the works.
Taste Radio: Why Whole Foods Bit On — And Built Around — This ‘Wilde’ Concept
Jason Wright, the co-founder and CEO of chicken- and pork-based chip brand Wilde Brands, explained how he was able to land investment without having a finished product, why he regrets working with a co-packer, how he collaborated with retail buyers to establish a new protein-centric segment within the snack category and why the keys to winning consumers over always begins with taste.
Nielsen: CSDs Slow, Energy Surges
Non-alcoholic beverage year-over-year sales remained elevated during the period ending April 24 as the industry moved past the effect of last year’s pandemic-driven pantry loading, according to an analysis of Nielsen data by Goldman Sachs Equity Research.