DEFY, the CBD sports drink brand co-founded by NFL Hall of Famer Terrell Davis, announced this week it will launch its first non-CBD infused product line with DEFY Water, a new bottled alkaline water for which a portion of all proceeds will support veteran, female and minority-owned nonprofits.
GT’s Living Foods announced this week the formation of a Science Advisory Board (SAB) which will consult the kombucha maker on health and science-based research. According to GT’s founder and CEO GT Dave, the board will not only advise the company, but also communicate directly with consumers, including sharing information and up-to-date research on kombucha’s impact on overall health and wellness.
Best known for its broad spectrum hemp CBD-infused sparkling waters and energy drinks, the brand further expanded its growing platform with the launch of infused gummies in January.
Nestlé has entered negotiations for the sale of its North American water business to One Rock Capital Partners, according to multiple media reports.
After velocities slowed at the end of December, total non-alcoholic beverage sales began the year strongly with accelerated momentum over the two week period ending January 23, according to an analysis of Nielsen data by Goldman Sachs Equity Research.
Home workout pioneer Denise Austin, the founder of snackable protein bite brand Ever Better, spoke about her rise from college gymnast to one of the most recognized names in fitness, why she advocates for people to eat healthy food 80% of the time and indulgent foods for the other 20% and why integrity is the key factor in everything she does.
Ride-sharing tech behemoth Uber Technologies has struck a deal to acquire on-demand alcohol delivery marketplace Drizly for $1.1 billion in stock and cash, the companies announced today.
The American Trade Association for Cannabis and Hemp announced last week the formation of the Cannabis Beverage Council, a new industry group that will seek to support U.S. brands in both regulatory and market initiatives.
Positive Beverage has severed ties with celebrity influencer Kelly Dodd, following controversial statements about COVID-19 by the “Real Housewives of Orange County” star. The decision to fire Dodd came this weekend after Instagram posts showing her flouting pandemic safety guidelines came under fire from fans and media.
VPX Pharmaceuticals took its legal battle against PepsiCo to a second front this week as VPX-aligned company Quash Seltzer LLC filed a lawsuit alleging the conglomerate has threatened its prospective distribution partners out of doing business.
In our last episode of Category Closeup: Product Showcase, we spoke with a range of kombucha and probiotic drink brand leaders about their latest product launches and market strategy. This clip features additional interviews from the show with Circle Beverage, Humm Kombucha and Urban Farm Fermentory.
Seeking to ride the momentum fueling explosive consumer interest in non-dairy milks, Milk Future, a free virtual museum designed to educate consumers and spread awareness about non-dairy plant-based milks, is set to go live on February 1.
Denise Woodard, the founder and CEO of fast-growing allergen-friendly food brand Partake Foods, spoke about the benefits of “leaning into” cost-saving retailer programs, how she went from raising thousands of dollars at a time to multi-million, celebrity-led funding rounds, how the tragedy and social unrest of 2020 impacted Partake and why she sings the praises of a having a leadership coach.
A new year means new products. In this gallery, we showcase new CBD brand launches from Molson Coors and Indeed Brewing Company, flavorful innovations in coffee creamers via International Delight, Natural Bliss and Shamrock Farms, as well as new line extensions from Chobani, Mooala and Vita Coco among other launches.
