New Products: Celsius Feeling Electric Vibes, Tache Keeps It Simple
This week's new product gallery features Celsius' new summer LTO, new THC drinks from Nowadays and Tree Time, plus Tache's new take on pistachio milk.
Marketing: Powerade Powers Up for the World Cup
As the official sports drink partner of the 2026 World Cup, Coca-Cola’s Powerade is preparing for the event with a new marketing campaign, “Power Your Legacy,” featuring international soccer stars Lamine Yamal and Rodrygo Goes.
AriZona, Mattel Partnership Taps Into Collectible Culture
AriZona Iced Tea has partnered with Mattel in a two-year deal that will bring co-branded Hot Wheels drinks and collectibles to consumers.
Snoop Dogg and Dr.Dre Launch Hard Tea and Lemonade
Hip hop legends and budding beverage entrepreneurs Dr. Dre and Snoop Dogg are moving their ready-to-drink (RTD) line to the next episode with Dre & Snoop’s Hard Iced Teas & Lemonades.
BTS-Inspired ARIH Premieres Energy Drinks, Sodas at Walmart
It’s a collaboration between Korean food companies Paldo and hy that spans 42 different SKUs, including noodle bowls and “pillows” (think dry ramen), postbiotic energy drinks and dual biotic sodas.
Nestlé Is Selling Blue Bottle Coffee To Luckin Owner Centurium Capital
Nestlé has confirmed the sale of specialty roaster and retailer Blue Bottle Coffee to Centurium Capital, the majority stakeholder of China’s largest coffee chain, Luckin Coffee.
Taste Radio: The Grüns Boom, Peak Protein & Water’s Shifting Health Halo
Grüns landed a $1.2 billion acquisition less than three years after launch. Added protein still dominates shelf space—but how much runway does the trend really have left? Meanwhile, bottled water is facing growing scrutiny as its long-standing “health halo” begins to crack.
From Biohackers To Beverages: Can Paraxanthine Break Into The Mainstream?
Caffeine alternative brands are leveraging the addition of Kim Kardashian to UPDATE energy drink to draw more attention to the innovative ingredient paraxanthine.
BevNET Live NYC 2026: Early Registration Ends Tomorrow, April 24
Tomorrow, Friday April 24, is the last day to take advantage of early registration pricing for BevNET Live NYC, which takes place on June 10 + 11. Register now and save $100 before the deadline passes.
Keurig Dr Pepper: Beverages Up 12% in Q1, Offsetting Coffee Declines
Keurig Dr Pepper’s (KDP) beverage business continued to drive the bulk of overall company growth in Q1 2026, as both pricing and volume increases boosted net sales by nearly 12%.
Reviews: Basic Water, Joystick Take Hydration Back to the Future
This week's reviews features a pair of products -- the proudly plain canned water startup Basic and retro video game-inspired brand Joystick - looking to the past to draw inspiration for new takes on hydration.
Protein Coffee Brand Projo Goes National with Target as Retailer Expands Wellness Set
Building on its early success in gyms and regional retailers, protein coffee brand Projo is now entering mass-market aisles with an upcoming nationwide launch at Target.
Nowadays Preps for November Ban with ‘Extra Light’ THC Beverage Line
Facing an ever-increasing likelihood that hemp THC beverages will be outlawed this fall, Nowadays is preparing for the long-run with its latest innovation: Nowadays Extra Light, a low-dose RTD line designed to be compliant with the upcoming regulatory requirements.
Hard Tea Consolidates, As 10 Vendors Account For 97% of RTD Dollars
A handful of brands and vendors control the majority of hard tea ready-to-drink (RTD) dollars, according to a new analysis from Bump Williams Consulting (BWC).