Packaging and color have always influenced buying decisions, but in today’s CPG landscape they’re becoming two of the most powerful levers – capable of shaping perceived flavor and even determining whether a product makes it into the cart. The hosts take a deep dive into how sensory cues and social media aesthetics are reshaping what wins on the shelf.
For powdered beverage brands, the outlook is a lot brighter than Crystal Light. Over the past four years, the growth rate of powders and mixes has been twice that of liquid beverages.
This week's reviews sees us dive into Kim Kardashian's new caffeine-free energy venture Update, as well as a wholesome new ginger water.
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The way consumers are approaching the bottled water category is transforming, from the packaging formats they’re most likely to buy to the amount they purchase.
Drink Hippie – the wellness beverage platform co-founded by actress Sasha Pieterse – is entering its next chapter with the debut of Hippie Brew, a functional coffee concentrate
After nearly 15 years running a beverage services firm, Bob Groux is taking to the brand side with the launch of Gutsi, a new gut health friendly functional beverage brand trading on the public markets.
Sazerac made an approximately $15 billion bid for Brown-Forman, according to a new report from the Wall Street Journal.
Beverages represent the second-highest category of in-store sales in the convenience channel, according to new data from the National Association of Convenience Stores.
The biggest name in sports drinks is changing its playbook.
After more than a year marked by lower deal counts but rising enterprise value, the food and beverage M&A market is both cautious and selective, though deals may accelerate if macro conditions stabilize.
In the latest ready-to-drink news, SunnyD brings back ‘purple stuff’, Chandon takes a six-year swing at reinventing the spritz, and espresso martinis go decaf.
Adam Kost made a quick sale out of his RTD cocktail brand, taking it from its first appearance, in 2022, to a March exit to Sazerac. But Dirty Shirley almost didn’t make it to the store; its success ultimately depended on one key early pivot to allow the brand to break free of category boundaries and establish its own lane for growth.
Costco is bringing a slate of new innovations to its warehouses this Spring, as several brands have announced expansions in the national club chain.
