Coke Announces Expanded Cost-Cutting Strategy
Coke’s numbers for the three month period fell short of analyst expectations and elicited what company Chairman and CEO Muhtar Kent described as a “hard look at our progress to date.”
NACS Video: Here’s Why Sparkling Ice Launched Tea
Even with the presence of major players like Lipton, Nestle, AriZona, and Coke in the category, Talking Rain CEO Kevin Klock said, there was an opportunity to bring in a new, single-serve brand that could add to the company's volume. "We're between categories," Klock told BevNET during a videotaped interview on the floor of NACS. "That's where the white space is."
BevNET Live: Max Goldberg on Brands, Bloggers, and Blunders
To improve the connection between brands and bloggers, BevNET Live will welcome Max Goldberg, the founder of the organic food blog Living Maxwell, to lead a breakout session on the best way to engage and enlist bloggers as members of your media army.
Review: Sap on Tap Maple Water
Sap on Tap is a single-ingredient maple water beverage that is USDA Organic certified. The product, much like every other maple water that we’ve tasted to date, is very subtle and has a light maple flavor.
AriZona Aims For the Dairy Aisle with “Good Brew”
AriZona’s most intriguing new product was one that the company gave only scant attention at the 2014 NACS show. While the company displayed only a couple prop bottles of “Good Brew,” a lemon-flavored, cane sugar-sweetened tea, packaged in a clear 59 oz. carafe with a teal-colored cap and hipster/throwback label, the multi-serve beverage certainly stood out.
Showcase Your Brand at the Sampling Bar at BevNET Live Winter ’14
Have you launched or extended a beverage brand in the past year? Take advantage of a one-of-a-kind opportunity to showcase your products to nearly 600 beverage industry professionals -- including investors, distributors and retailers -- as part of the “Sampling Bar” at our upcoming BevNET Live Winter ’14 event.
Review: Ocean Spray PACT
If there’s any company that can credibly market a super-strength cranberry drink, it’s definitely Ocean Spray, which recently launched Pact, a low-calorie beverage that hangs its hat on the benefits of cranberry extract (specifically proanthocyanidins or PACS).
Spare an Extra Billion? Evaluating Vultaggio’s Options
The question on our minds: unless AriZona co-founder Don Vultaggio has a really, really big safe somewhere, how does he pay John Ferolito?
Video: Eyeing Sweeter Demand for Indulgent Coffee, Ito En Doubles Down on Jay Street
Sweeter and denser that the primary line, Ito En's new Jay Street Extra Rich coffees were formulated to address consumer demand for creamier, thicker option similar to that of the familiar taste and mouthfeel of Starbucks’ Frappuccino products. Packaged in 9.1 oz. bottles, and at 150 calories and no fat, however, Adam Hertel, Ito En’s vice president of sales for grocery and natural, views the drinks to be, like the flagship products, a healthier option for consumers.
Review: Tsamma Watermelon
Following the launch of WTR MLN Water comes Tsamma, another watermelon juice product that recently came to market. Marketed as containing 95 percent watermelon juice that is cold-pressed, the beverage also contains white grape and pomegranate juices from concentrate, malic acid (used for tartness) and natural flavors. The juice, however, is not high pressure processed, something that might hamper placement amid a super-premium set that is increasingly embracing the technology.
Press Clips: AB InBev to Merge With PepsiCo?
Those folks associated with the beer and beverage industries have heard the rumor before: Anheuser-Busch InBev could merge with PepsiCo. The speculation resurfaced this week.
Review: Suja Elements “Holiday Edition”
Amid an autumn season that is now fully upon us, Suja has launched a new "Holiday Edition" variety of drinks that falls under its Elements line. Coming in three playfully-named flavors -- Call Me Pumpkin, 'Tis The Nog and Wassail to You -- the drinks are nice homage to (and improvement upon) a few classic holiday beverages.
Video: New Products, C-Store Trends and a Recap of NACS 2014
In this video, we examine the unpinning strategies behind new product introductions at the show and the role they play in C-store trends.
In Vegas, Natural Brands Plot C-Store Course
As convenience stores alter the contents of their shelves, a growing number of emerging beverage brands envision opportunity in this channel, which boasts more than 150,000 stores in the U.S. alone.