A breakthrough in hydration — Just purified water + flavorless protein. That's it.
ATLANTA, GA — October 16, 2025 — FORALL® Nutrition today announced the launch of WATER+PROTEIN, the first-ever clear, flavorless, ready-to-drink protein water — a category-defining innovation that merges hydration and nutrition in their purest forms.
Simply named and radically simple by design, WATER+PROTEIN is made from just two ingredients: purified water and high-quality European Grass-Fed Whey Protein Isolate. The result is a crystal-clear, crisp drink that looks, feels, and tastes like water — yet delivers 10 grams of clean protein in every 16.9oz (500mL) bottle. It's hydration and strength in one.
"We believe the future of nutrition lies in simplicity," said Johnny Heffernan, Founder & CEO of FORALL Nutrition. "Consumers are sick of the nonsense. They want something that is easy and clean — and WATER+PROTEIN proves you can have both."
Radical Simplicity, Real Innovation
Unlike traditional protein shakes or powders, WATER+PROTEIN contains no sugars, sweeteners, fats, carbs, or flavor masking agents. It's also free from common additives like food acids, emulsifiers, and undeclared processing aids.
The patent-pending, low-acid process behind WATER+PROTEIN took nearly a decade to perfect. Because conventional dairy processing requires acids and flavor additives to stabilize protein, FORALL instead pioneered a novel low-acid, high-protein method that preserves purity and clarity.
To achieve this, FORALL partnered with global packaging innovator Tetra Pak®, furthering the capabilities of an aseptic process that ensures long shelf life without the use of additives.
"So many brands call their products 'protein water', but they're all essentially flavored and sweetened sports drinks with protein added," said Heffernan. "We went the other direction. We removed all the crap, and found a way to give consumers macro-functional nutrition in their bottle of water…who doesn't drink water, and who doesn't need protein?"
An Idea Born From Necessity
The idea for WATER+PROTEIN was born fourteen years ago, when Heffernan — a lifelong athlete with a health challenge — sat in his car after a workout, alternating between bottles of water and thick protein shakes.
"I thought, why can't I just have both in one bottle?" he recalls. "That question became an obsession."
Backed by his Georgia Tech engineering background, Heffernan and his team spent years developing the process that now underpins FORALL's clean-label innovation platform — a science-driven approach to purity, versatility, and efficiency in nutrition.
Hydration and Strength, Simplified
Each bottle of WATER+PROTEIN delivers 10 grams of protein and only 40 calories, with no heaviness, grit, or gut-bomb. It's ideal for anyone seeking more daily protein without all the junk and unpleasant experiences of conventional protein products.
"We worked hard to remove the unpleasant taste and texture of protein, because that's what people wanted. We worked hard to remove all of the additives because that's what people deserve. I believe everyone has the right to know and to trust what they're putting in their body."
Availability
WATER+PROTEIN is available online nationwide in 16.9oz bottles (cases of 12) at a launch price of $32.24 per case, with subscription savings and bundle options available. U.S. retail grocery rollout is planned for early 2026.
About FORALL® Nutrition
FORALL® Nutrition, a brand of Pure Brands, Inc., is redefining clean nutrition through radical transparency. Founded on the belief that consumers deserve truth in every serving, FORALL develops pure, efficient, and versatile nutritional food and beverage products that remove the unnecessary and celebrate what's essential. Its flagship products include the Flavorless and One-ingredient Whey Protein Isolate and the new WATER+PROTEIN — innovations designed to simplify health, support performance, and rebuild trust in nutrition.
Media Contact:
Gil York
Head of Marketing, FORALL® Nutrition
P: +1 (800) 833-2127
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