A breakthrough in clean hydration — protein that looks, feels, and tastes like water. No flavoring. No acidifiers. No additives. Just purified water + protein.
ATLANTA, GA — October 16, 2025 — FORALL® Nutrition today announced the launch of WATER+PROTEIN, the first-ever clear, flavorless, ready-to-drink protein water — a category-defining innovation that merges hydration and nutrition in their purest forms.
Simply named and radically simple by design, WATER+PROTEIN is made from just two ingredients: purified water and high-quality European Grass-Fed Whey Protein Isolate. The result is a crystal-clear, crisp drink that looks, feels, and tastes like water — yet delivers 10 grams of clean protein in every 16.9oz (500mL) bottle. It's hydration and strength in one.
"We believe the future of nutrition is about removing the noise," said Johnny Heffernan, Founder & CEO of FORALL® Nutrition. "Consumers don't want artificial flavors or hidden ingredients. They want great-tasting, effective nourishment — and WATER+PROTEIN proves you can have both."
Radical Simplicity, Real Innovation
Unlike traditional protein shakes or powders, WATER+PROTEIN contains no sugars, sweeteners, fats, carbs, or flavor masking agents. It's also free from common additives like citric acid, emulsifiers, and undeclared stabilizers.
The patent-pending, low-acid process behind WATER+PROTEIN took nearly a decade to perfect. Because conventional dairy processing requires acids and flavor additives to stabilize protein, FORALL instead pioneered a novel low-acid, high-protein method that preserves purity and clarity.
To achieve this, FORALL partnered with packaging innovator Tetra Pak®, developing an aseptic process that ensures long shelf life without acidifiers or preservatives. The Tetra Pak carton is fully recyclable and made from 53% renewable materials — an intentional choice that supports FORALL's sustainability commitment.
"It's easy to call something 'protein water' if you hide poor-quality protein behind flavors and acids," said Heffernan. "We went the other direction. After years of process trials, we learned how to use only pure water and the best protein — and leave it at that."
An Idea Born From Necessity
The idea for WATER+PROTEIN was born eight years ago, when Heffernan — a former athlete with a health challenge — sat in his car after a workout, alternating between bottles of water and thick protein shakes.
"I thought, why can't I just have both in one bottle?" he recalls. "That question became an obsession."
Backed by his Georgia Tech engineering background, Heffernan spent years developing the process that now underpins FORALL's clean-label innovation platform — a science-driven approach to purity, versatility, and efficiency in nutrition.
Hydration and Strength, Simplified
Each bottle of WATER+PROTEIN delivers 10 grams of protein and only 40 calories, with no heaviness, grit, or aftertaste. It's ideal for athletes, busy professionals, travelers, and anyone seeking efficient daily protein without shakes or powders.
"Efficiency is a form of respect for our customers," added Heffernan. "They want better nutrition, faster — and they deserve honesty in every ingredient."
Availability
WATER+PROTEIN is available online nationwide in 16.9oz bottles (cases of 12) at a launch price of $32.24 per case, with subscription savings and bundle options available. U.S. retail grocery rollout is planned for early 2026.
About FORALL® Nutrition
FORALL® Nutrition, a brand of Pure Foods, Inc., is redefining clean nutrition through radical transparency. Founded on the belief that consumers deserve truth in every serving, FORALL develops pure, efficient, and versatile food and beverage products that remove the unnecessary and celebrate what's essential. Its flagship products include the one-ingredient Whey Protein Isolate and the new WATER+PROTEIN — innovations designed to simplify health, support performance, and rebuild trust in nutrition.
Media Contact:
Gil York, Head of Marketing, FORALL® Nutrition
P: +1 (800) 833-2127
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