The now unsealed indictment alleges the defendants, working out of California, Mexico and 5-hour’s home state of Michigan, went into the business of producing and selling knockoff energy shots in the United States in late 2011.
Guru recently added a line of organic, zero-calorie, and sparkling "energy waters" to its portfolio of energy drinks. The new products are sweetened with erythritol and stevia, something we question for beverages that are marketed as "waters."
Looking to further its longstanding presence within hip-hop culture, Sprite has partnered with tastemaker music magazine The Fader on its new campaign.
Arty Water is no more, but for fans of the artichoke water product, all is not lost. A co-founder of the brand behind the development of a new brand called Botanic Waters, a line of plant-based water products, one of which is -- you guessed it -- infused with artichoke extract.
Earlier this year, Honest Tea announced the addition of two unsweetened and caffeine-free herbal varieties to its line of glass bottled iced teas. For, us Honest's Cinnamon Sunrise Herbal Tea and Ginger Oasis Herbal Tea are excellent examples of how producers can make highly flavorful teas without the use of sweeteners.
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The news arrived Thursday, more than two and a half years after Living Essentials first conducted a nationwide investigation into the matter.
Fresh off the sale of Krave Jerky and the public offering of Shake Shack, consumer products fund ACG has put an undisclosed amount of money behind sprouted-grain platform Live Better Brands, which makes Way Better Snacks.
Bai Brands CEO Ben Weiss called the new space “a symbolic changing of the guard” as the company takes over a building that was once occupied by Ocean Spray.
Starbucks quietly announced its decision to shutter the Evolution Fresh store in San Francisco as part of a recent press release, one that focuses on the company plans to close its 23 La Boulange bakery cafés.
In package design and marketing, the Bomb brand has been interpreted in a literal sense, with a mushroom cloud motif. This, more than anything else, feels like a really bad approach in that it will certainly relegate this product to being viewed as a novelty product.
In part two of our Power in Beverages list, we detail our picks from N to Z.
Coca-Cola-owned Zico has a new watermelon raspberry variety, a from concentrate coconut water product intended attract more mainstream consumers to the brand.
The ongoing battle between the two parties stems from a 2012 Monster promotional video which featured five Beastie Boy songs without authorization from the group.
