As Whole Foods continues to introduce new shelf space for high pressure processed (HPP) juice products, it’s clear that the retailer is also adding room for similarly processed and premium positioned beverages in a range of other categories.
During his presentation, Sinclair will explore brands that have been able to successfully grow on a massive scale -- the Walmart Scale -- while also enumerating the operational and strategic hurdles they will face as they attempt that kind of expansion.
Koa’s Natural Olakino has taken a slightly different approach to its messaging than when it launched. Originally branded as “Koa Organic Water,” the core of the product is still 100 percent juice, including pomegranate, bamboo, mint, lime, amla fruit, annatto, guava, holy basil, red sea lettuce, lemongrass, carrots and lemon. In a nutshell, the company has processed and clarified the ingredients to create a product that looks like a bottle of water.
Incorporating in-depth analysis of recent beverage industry and growth trend data, as well as interviews with key players at all stages of success in the beverage business, Ms. Fry’s talk will break down the way attributes like brand, product, sourcing, manufacturing, sales, marketing, distribution and finance interact as entrepreneurial beverage companies grow.
In its recently released “The Why Behind the Buy” report, Acosta Sales and Marketing examines what drives consumers when they shop.
As far as the cold brew category is concerned, adding nitrogen, which has been done by a variety of coffee retailers (including Stumptown) for on-premise sales, is a twist that really sets this product apart from the other packaged products in the category.
BevNET Live Summer ’15 is less than 30 days away! If you haven’t already, now is the time to reserve your seat at the premier business and networking conference for the non-alcoholic beverage industry. Seats are filling up fast, and the event is expected to sell out well before it begins.
“You know, I’ve never thought about that question before.” That’s what I’ve been hearing almost exclusively lately when I ask whether there’s anything alarming about the lack of racial and ethnic diversity that I found remarkably easy to observe at Natural Products Expo West.
A new national presence at Wendy’s, one of the country’s largest fast food chains, hits on two areas of focus for the organic tea brand: rapid growth of its foodservice business and the continuation of a company goal to “democratize organics” by making such products available to as many Americans as possible.
Presented as "Super Fruit Handcrafted Juice," Pura Fruta is a line of single ingredient juices that are cold-pressed and high pressure processed. Packaged in 12 oz. bottles, we think the brand has done well to position itself as a differentiated product in a rapidly expanding category.
The sweetener industry would like you to understand that corn syrup isn’t dead. It sees marketers and retailers who have been rushing to swap HFCS from products as following a fad, and not getting a good overall picture of consumer behavior.
Fortune recently profiled Lumi Organics founder and CEO Hillary Lewis, who left a career in finance on Wall Street to make high-pressure-processed juice in Charlottesville, Virginia.
In a category loaded with flavored line extensions, the original, or “natural,” format remains the best-selling variety for most brands. But as flavor innovation and blending techniques improve, the focus is on new products with mainstream and familiar flavors.
CucuOne, which markets itself as an “English Cucumber Juice Drink,” is a USDA Organic and Non-GMO verified blend of water and cold-pressed English cucumber. This product, which is high pressure processed, comes in three varieties.
