Based in Texas, Vim + Vigor markets a line of high pressure processed juice blends that are made with local and organic produce. Like competing HPP brands, the juices have a high level of flavor and freshness, and feature a variety of well-executed formulations. However, we do have an issue with the company's naming convention, which has led to some not so appetizing wording on the face of its labels...
In its “Guidance for Industry: Distinguishing Liquid Dietary Supplements from Beverages” the FDA updated its 2009 draft guidance, explaining its current thinking on the topic as a way “to help dietary supplement and beverage manufacturers and distributors determine whether a product in liquid form is properly classified as a dietary supplement or as a beverage.”
Qua had originally been named Om, however, consumer testing led to the name change. It was tested Sunday at the Golden Globes, where the water was handed out at the red carpet and placed on tables at the show in hopes of reaching target influencers.
Quinoa was certainly one of the hottest food trends in 2013, however, we've seen the grain utilized by only a handful of beverage companies. Nuwi, a new brand based out of Miami, is one such company, and last year launched a line of quinoa smoothies. The drinks are made with filtered water, organic gluten-free quinoa flour, organic agave and natural flavor, and while the formulation is pretty good, the flavors -- and branding -- could use a bit of tweaking.
POM Wonderful, which markets a popular line of pomegranate juice products, initially filed a lawsuit against Coke in July 2010 for what it deems as misleading labeling and advertising with Minute Maid’s pomegranate and blueberry flavored juice blend.
In recent interview filmed on location at the company’s vast headquarters and juicery in Rancho Cucamonga, Calif., founder and "Chief Juice Officer" Jimmy Rosenberg sat down with BevNET CEO John Craven for a wide-ranging interview in which Rosenberg offers his views on the rapid emergence of the cold-pressed juice category -- and its impact on the overall juice market -- as well as his long term vision for Evolution Fresh.
Released this past New Year’s Eve, “Cold Brew Coffee with Milk” further entrenches Stumptown in the ready-to-drink coffee category, while giving it a surprising new push into the dairy aisle.
With Christmas and New Year’s Day bridging the most recent distribution roundup, we’ve got lots of terrain to cover, so hold on tight.
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Stumptown’s “Cold Brew Coffee with Milk” is, as the name implies, a ready-to-drink blend of its cold brew coffee, rBST-free milk and sugar. This product, which effectively puts Stumptown into both the traditional RTD coffee category and the dairy space, is a very unique and enjoyable one that lives up to the reputation for high quality that the company has established. And the milk carton packaging? Yup - we love that too...
CEO Daniel Birnbaum recounts SodaStream’s first foray into advertising during the Super Bowl. Despite showing a diluted version of the original ad during the game’s fourth quarter (that’s post-blackout, for all you keeping score at home), Birnbaum writes that the investment was easily worth the cost.
Three weeks after BevNET reported on the Tata Group’s decision to cease all new investment in Activate, co-founder Anders Eisner confirmed that he has acquired all financial interest in the brand from Tata as well as that of Tornante Co., the investment firm owned by his father, former Disney chief Michael Eisner. The deals were completed on Jan. 1, and while Eisner declined to share terms of the deals, he stated that he is now the sole owner of the company.
Caliwater’s Cactus Water is an all-natural beverage that is made with prickly pear cactus (both in concentrate form and extract). The product, which contains 22 percent juice, is sweetened with both the cactus pear juice and added organic stevia. From a taste perspective, the product is light and thirst-quenching, with a flavor that is probably best described as a very mellow berry with an earthy finish.
In a recent interview, Mamma Chia CEO Janie Hoffman explained that sales of of its chia-infused drinks have “doubled, if not tripled, with going into mainstream,” in large part due to rapidly growing awareness of chia -- and its nutritional content -- among mainstream consumers, and noted that the rapid and positive trajectory of the brand has given it the ability to innovate and take a leadership position in the world of chia.
