Curtis Jackson, better known as hip-hop recording artist 50 Cent, is letting his energy shots speak for themselves. AdWeek recently explored the shift in the marketing of his brand SK Energy, which has shed its blinged-out look for packaging with more widespread appeal.
Natural channel stalwart Uncle Matt’s Organic has for the first time waded into the functional beverage space with the launch of three new multi-serve juice products.
Three high-profile entrepreneurial beverage companies recently solidified their executive ranks with beverage veterans hailing from a variety of backgrounds within the industry.
Organic erythritol was the bottleneck, but a packaging change and a shift in availability of the sweetener has given way to an across-the-board update to Honest Tea’s line of zero-calorie sodas.
A finalist in BevNET's New Beverage Showdown 8, Molly's Milk Truck markets a line of iced coffee and iced chai drinks. In our review of the coffee products, which are made with cold-brewed coffee and almond milk, we think that the company has the foundation for something that could have broad appeal.
Here’s the latest in distribution news across the beverage industry:
The government’s top nutrition advisory panel pointed to overconsumption of food and beverages with added sugar as one of the major factors thwarting a “healthy dietary pattern” for Americans.
Genius Juice, which markets a ranges of organic coconut-based smoothies, has recently revamped its packaging and updated the formulation for some of its products. The review team's take? Winner, winner...
At the recently held Consumer Analyst Group of New York conference, Keurig offered a first glimpse at its highly anticipated cold beverage system.
Overall, we’re not sure how big the market for beet juice will ultimately be, but what Love Beets has created has certainly solidified its place in the nascent category.
Zola today announced that, based on sales data from SPINS, it now markets the fourth best-selling coconut water brand in the conventional channel, passing PepsiCo-owned Naked.
For the first time in its nearly 20-year history, Fiji Water has taken to national television to connect with consumers. In what is part of a greater $30 million integrated marketing campaign, the company has created four 15-second spots to promote the brand’s pristine source in Viti Levu.
Mountain Dew -- or Mtn Dew as it's now branded -- has two new coconut water-enhanced varieties as part of its Kickstart line of energy drinks. Both flavors are formulated with 10 percent juice from white grape juice and coconut water.
Watch the Austin conference in its entirety, including a roundup video that features interviews with some of Austin’s newest entrepreneurs and what they thought of the event.
