There’s an increasing number of people questioning the whole premise for dairy milk, either because they’ve embraced non-dairy paleo lifestyles, have environmental concerns associated with a dairy-centric agricultural system, or just plain don’t like the taste as much.
Earlier this year, KeVita splashed into the kombucha category with the launch of its Master Brew Kombucha, a brand extension that is formulated with the company's proprietary probiotic culture and sweetened with a blend of evaporated cane sugar and stevia. While we enjoyed the taste of the varieties that we sampled, it's the packaging where we feel KeVita has put its best foot forward.
East Imperial is a New Zealand-based beverage company that produces a line of high-end tonic and mixers. Packaged in 5 oz. glass bottles with an old world look and textured label, we think that the high end vibe that will certainly work well on-premise.
The founder of GT's Kombucha will be on hand to provide insights for entrepreneurs derived from his own 20-year journey building the brand and the kombucha category.
Bob Groux of Coast Brands will be stepping in to replace former U.S. CEO John Carroll on an interim basis.
Nearly four months after its launch of a juicing facility in Southern California, Vital Juice has announced its arrival in the New York City market.
According to multiple sources, the Brooklyn-based company, which markets a line of bottled iced coffees and made functionality a key point of differentiation from competing products, has laid off most of its staff and is said to be seeking a new infusion of capital in hopes of a restaging its coffee line.
Alley Cat is a Tennessee-style “fruit tea” that contains 48 percent juice, including orange juice, pineapple juice and lemon juice (all from concentrate). For us, the formulation feels much more like a juice cocktail than anything that resembles tea.
This time around, we’ve made a couple of adjustments to the voting structure for New Beverage Showdown, in which attendees and livestream viewers will have a direct role in the judging process.
Last month, New York-based Exotic Superfoods voluntarily recalled its flagship Young Thai Coconut water product, following a visit from the FDA.
Blue Monkey has been selling coconut water for a while now, but this is the first time the company has marketed USDA Organic offerings. It’s also the first time that Blue Monkey has employed a 16.9 oz. Tetra Pak carton for its coconut water.
Brands create categories. But declining categories can smother brands. That’s what a five-year analysis of topline category data tells us.
Breakout sessions will feature a series on valuations and exit strategy, as well sessions dealing with law, blogging and public relations, scientific advisory boards and studies, and a track linking design, processing, and packaging decisions to product outcomes.
Bruce Tea is a new tea brand that is -- as you might have guessed -- named after the well-known martial arts expert/actor. The teas come in two lines, one bottled and one canned, the latter positioned as somewhat of an energy drink offering. Overall, we enjoyed the formulation of the products, yet while Bruce Lee is certainly an icon, his appeal on a tea product some 40 years after his death is certainly hard to gauge.
