NY Judge: AriZona Owes $1 Billion to Co-Founder for Buyout
A New York state judge has ruled that AriZona Beverage Company must pay about $1 billion to acquire the half of the company owned by co-founder John Ferolito, according to Reuters.
5-hour’s Unconventional Consumption Strategy
While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
NACS: Shhh…It Replaces a Meal
A stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements for meals.
Early Registration for BevNET Live Winter 2014 Ends on FRIDAY!
There are just four days left of early registration pricing for BevNET Live Winter ’14. If you are planning to attend, now is the time to register and take advantage of significant savings.
Inside a Monster Deal
How the sale of 17 percent of Monster to Coke could have gone.
Review: INVO Coconut Water – New Varieties
Though the segment of high pressure processed coconut waters is a relatively small one, companies in the space are nonetheless looking for ways to extend their brands with new flavor offerings, much like Invo has with the launch of two flavored varieties.
Pressed for Wholesale Change
For companies seeking sales in supermarkets, where juices are almost invariably purchased, technology, as it often does, changed the dynamic.
Review: Q Drinks Ginger Beer
Q Ginger Beer is a beverage that was formulated to be used exclusively as a mixer. But trying it straight, the product is extremely drinkable on its own.
Review: Lumi Honey Crisp Apple
The concept behind Lumi's Honey Crisp Apple juice is straightforward and something that goes nicely with the not overly processed theme of HPP beverages: take a seasonal ingredient (organic honey crisp apples from Virginia) and make a limited release product.
Going Pro?
For probiotic beverages, rising interest in both gut health and overall natural health have led to increased attention on the tiny bacterial strains embedded within the bottle. Mainstream growth is starting to come, with conventional retailers expanding the presence of brands like GT’s Kombucha, Lifeway Kefir, even newcomers like KeVita Sparkling Probiotic Drink and Goodbelly juices.
Natural Products Expo East 2014: Brand-by-Brand Roundup
We cleaned out the notebook with news in distribution, innovation and brand development from the heap of this year’s beverage attendees at Expo East.
BevNET Live Winter ’14: Grow Your Challenger Brand with Peet’s CMO
An astute marketer, Ricks will be speaking on “the elements of challenger brands” – a topic he knows well from his work with Mountain Dew, Bear Naked and Plum, Inc. In each case, those brands were challengers that carved shelf space and profitability from an established category hierarchy: Mountain Dew from the established cola brands, Bear Naked from moribund cereal and granola companies, Plum by applying organic ingredients to the baby food category.
Experience, Potential and Almost $6 Million Tied Runa and MetaBrand Together
The investment is intended for Runa to use both the cash infusion and MetaBrand’s long, varied reach to grow its drinks business.
Minta Now Available at Sprouts
The healthy foods retailer will carry Minta Original and Minta Strawberry in 10 oz. cans and 12 oz. glass bottles for a suggested retail price of $1.25.