A large and still growing social media movement has influenced The Coca-Cola Co. to begin selling Surge again.

Natural Products Expo East, one of the leading venues to see and sample all-natural and organic products, will open this week at the Baltimore Convention Center. For attendees of the event, we've created a printable show planner that includes a comprehensive list of beverage exhibitors at the event, listed both alphabetically and by booth number. Download yours now!

At the Vallarta Supermarket on Whittier Blvd. in East Los Angeles, Coca-Cola, Sprite and Fanta Mexicana sell for 4 cents a bottle. But those aren’t the only beverages that the retailer offers with a price point below the market standard.

In its assessment, Fair for Life praised Harmless Harvest as being “meticulous about setting up their business to benefit fair trade, the environment, and health.”

More than a fifth of consumers say that beverages influence them when it comes to choosing a restaurant, according to a report by Technomic, a research and consulting firm.

Flattop jokes aside, it’s clear that the world’s largest fighting force likes a good buzz.

Formulated with the same amount of aloe vera as its flagship line, ALO Pulp-Free is made with pureed aloe gel, which “improves absorption of nutrients,” according to the company.

The study’s stinging conclusion: “It appears that the marketing of fortified beverages as beneficial or health-enhancing is premature at best, and deceptive at worst.”