Belvoir (pronounced BEE-ver) Fruit Farms' Organic Elderflower Presse is a beverage that has been around for a while, but is only now making a push in the U.S. It’s a very straightforward and enjoyable product, with sugar, elderflower and lemon providing the primary flavors. It's definitely a product that will stand out in the super premium CSD space.
Sensing the opportunity to accelerate brand growth and eager to bring larger chain accounts on board in the New England region, Bai has switched its distribution contracts to giant independent Polar Beverage from a network of smaller DSD operations in parts of Connecticut and Massachusetts.
Alova is a brand of aloe-infused, sugar-sweetened sparkling beverages marketed by Mexican beverage company Novamex. Ultimately, we feel as though the products are in a slightly odd spot. They looks very much like something that’s going to be healthier and more exotic tasting than a standard soda, but the flavor is, well, just like a standard soda.
Gerry David, brought on by lead investor Carl DeSantis in September, 2011 to replace founder Steve Haley, has been quietly rebuilding Celsius, a brand of “calorie burning soda” that has gone through fits and starts, both in terms of sales and strategy, since its introduction in 2005.
Unveiled at the 2012 NACS show, Rockstar Energy Water is the company’s first foray into enhanced waters. The products, which come in three varieties, are zero-calorie and formulated with 200mg…
BevNET is pleased to announce that the final agenda for Beverage School in San Francisco is now available for viewing. LIMITED SEATS remain for the event, and time is running out to sign up. If you haven't already, register now, and get up to speed fast.
Starting this month, the coconut water company will aim to penetrate London’s marketplace with 50 branded taxis in the city.
On Monday, New York Spring Water announced new distribution partnerships with Carlson Distributing of Salt Lake City, Savannah Distributing of Savannah, Ga., R.S. Lipman of Nashville, Tenn., Wasatch Distributing of Ogden, Utah, and Winkel Distributing of Richfield and Hurricane, Utah.
LifeAID, a company that markets a variety of beverages designed for a specific use occasion, recently launched PartyAID, a hangover a recovery drink, and FitAID, which is advertised as "a functional fitness beverage." While we understand the company’s approach to innovation, the lack of anything that ties its products (which includes GolferAID, its first product) together is a big issue.
Sean Venus, who played a critical role in the development of Mamma Chia as a national brand, is leaving the company to start a new distillery. Venus has assisted with supply chain logistics and business strategy for the chia-based food and beverage company since 2010, and became the VP of Operations for Mamma Chia in October 2012.
Creative Iteration might sound like a little too much big-think for a just launched beverage company still finding its bootstraps, but it’s actually a concept that can save entrepreneurs time and money as they push new ideas out to the market, according to Tetra Pak executive Suleyman Muratoglu, who will be speaking during Beverage School in San Francisco on Thursday, Sept. 12.
With his playing days over, Shaquille O’Neal doesn’t need to sweat free throws any longer. Instead, however, he’s got health activists calling him out.
For beverage sales in convenience stores, Labor Day was the strongest holiday weekend thus far in 2013, according to a survey conducted by Wells Fargo Securities. The survey, which represents beverage retailers from more than 10,000 C-store locations across the country, indicates that C-store beverage sales increased by 4 percent over the long weekend.
Yes, the rollout of Body Armor has featured some missteps; yes, people have noticed. But founder Lance Collins, as grizzled a beverage veteran as any, is determined to achieve success with his multi-function, “superdrink” brand. But the current ultra-competitive pricing environment for beverages, in which new products face off against highly promoted brands made by bigger companies, has made that road tougher than ever, Collins said.
